315 Fred Alexander Pl., 1st Floor Shuttle Stop: 18 (Red Line) Neighborhood: Hamilton Wrenn Corporate Phone: 828.322.2640

www.sherrillfurniture.com

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Sherrill Furniture Company

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WELCOME TO THE WORLD OF SHERRILL We have something for every style, room, budget, and color palette! Whether you’re looking for just one piece, furniture for a whole room, or an entire house, the Sherrill family of brands has you covered. At Sherrill, we blend local handmade craftsmanship from the heart of western North Carolina with modern manufacturing techniques to create high-end, quality furniture full of originality. The Sherrill family of brands consists of Sherrill Furniture, Hickory White, Precedent, Sherrill Occasional, Whittemore-Sherrill leather, and Motioncraft. We also have three designer collections featuring furniture inspired and curated by published, award-winning designers. Mr. & Mrs. Howard for Sherrill Furniture features Jim and Phoebe Howard’s calming, beautiful designs. Lillian August for Hickory White showcases Lillian’s mastery of color, drama and style. Excited to see you there!

5pm - 7pm, April 25

Spring High Point Kick-Off Party w/ House Beautiful + Sherrill

Social Sherrill Furniture Company, 315 Fred Alexander Pl., 1st Floor Neighborhood: Hamilton Wrenn North Shuttle Stop: 18 (Red Line)

Celebrate spring High Point Market and the launch of Auré, Sherrill’s first whole home collection, with designers DuVäl Reynolds, Isabel Ladd, Anita Yokota, and Rajni Alex from past House Beautiful Whole Home projects. A book signing with Phoebe Howard will follow for her new book, The Waterfront House: Living with Style on the Coast.

Speakers: Jo Saltz, DuVäl Reynolds, Isabel Ladd, Anita Yokota, Rajni Alex


10am - 11am, April 26

Navigating Economic Uncertainty: Smart Business Strategies for Designers

Educational Sherrill Furniture Company, 315 Fred Alexander Pl., 1st Floor Neighborhood: Hamilton Wrenn North Shuttle Stop: 18 (Red Line)

Join moderator Jill Waage, Editor-in-Chief of Traditional Home, and respected industry professionals Alex Kearney, Eddie Maestri, Glenna Stone, Mike Yates, and Skip Sroka for a lively - and timely - conversation about creating and maintaining longevity for your practice. Attendees will receive valuable insights from firm owners and industry insiders on maintaining profitability, adapting to market fluctuations, and future-proofing a design practice.

Speakers: Alex Kearney, Eddie Maestri, Glenna Stone, Mike Yates, Skip Sroka, Jill Waage


11am - 12pm, April 28

Building a Bulletproof Design Business: Legal, Financial & Operational Essentials

Educational Sherrill Furniture Company, 315 Fred Alexander Pl., 1st Floor Neighborhood: Hamilton Wrenn North Shuttle Stop: 18 (Red Line)

Running a successful interior design firm requires more than creativity—it demands a solid business foundation. This expert-led workshop will explore the essential legal, financial, & operational strategies that ensure profitability & stability. Join Jane Dagmi, Christina Garcia, Marcie Schneider, Lisa Shaffer & Wendy Estella for insights on protecting your business with sound contracts, navigating financial planning for growth, & adapting to market fluctuations. Whether you're an emerging designer or an established firm looking to refine your operations, this hands-on discussion will provide the critical tools to build a resilient and thriving business.

Speakers: Christina Garcia, Wendy Estella, Marcie Schneider, Lisa Shaffer, Jane Dagmi


SHERRILL UNVEILS AURÉ: A COLLECTION FOR THE SOUL – A WHOLE HOME COLLECTION DEFINING MODERN ORGANIC DESIGN

Get ready for a groundbreaking moment at Sherrill as they introduce their first-ever whole home collection. Auré (pronounced "aw·ruh"), is a curated expression of modern organic luxury that is casual, effortless, and designed for today’s lifestyles.

SHERRILL FURNITURE’S 2025 SPRING INTRODUCTIONS: INSPIRED DESIGNS WITH A PURPOSE

Sherrill Furniture prepares to unveil their latest introductions, blending the inspired designs with signature craftsmanship. The official opening of the showroom will be celebrated on Friday, April 25th with a Market Kickoff Party hosted by House Beautiful’s Editor in Chief, Jo Saltz.

HERITAGE MEETS MODERN FAMILY LIVING: MR. & MRS. HOWARD UNVEIL 2025 INTRODUCTIONS

The spotlight is shining brightly on Phoebe and Jim Howard as they proudly introduce exciting pieces to their namesake line. Nellie Howard Ossi has also been busy adding multiple new pieces to her Nellie Jane Collection, all while designing showhouse rooms for prestigious events like Kips Bay.

FUNCTION MEETS FORM IN SHERRILL OCCASIONAL’S ORGANIC-INSPIRED CASEGOODS

This April, Sherrill Occasional will present a lineup of transitional pieces that embrace artistry and functionality. There is a focus on rich materials, innovative shapes, and textured hardware. The products feature blonde and deep, rich-wood tones that promote a natural, organic look.

DC333 Dining Chair

The DC333 Dining Chair combines mid-century modern elegance with comfort. Its sleek curves, premium upholstery, and refined craftsmanship suit both modern and classic spaces. Optional casters and swivel add versatility, making it a stylish and practical dining room choice.

4019 Sofa

The 4019 Sofa merges mid-century charm with classic elegance, offering plush seating and premium craftsmanship. This luxurious 3-seater balances timeless style and modern comfort, making it a versatile centerpiece for any living space.

F299-01 Chair & Ottoman

The F299-01 Chair & Ottoman blends classic design with superior comfort. Featuring tufted details, rolled arms, and flowmatch upholstery, this traditional lounge chair offers a seamless, polished look. Impeccable craftsmanship and timeless style make it a luxurious addition to any space.