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Spring 2025 Season Theme: Cultivate
In a world that feels increasingly uncertain, consumers are seeking refuge in objects with soul—pieces that tell stories, honor heritage, and connect them to something deeper than mere aesthetics. Cultivate is a response to this longing, a movement that celebrates the artistry of handcrafted goods and the rich histories they carry. At its core, Cultivate is about reverence—reverence for the artisans whose hands shape each piece, for the cultures that pass down time-honored techniques, and for the Earth that provides the natural materials.
As humanitarian crises unfold and the environmental toll of mass production becomes undeniable, a growing disillusionment with fast fashion and disposable décor has taken root. Consumers are actively turning away from overconsumption, instead embracing products and services that champion sustainability, craftsmanship, and cultural significance. They are asking: Who made this? What is its story?
In response, design takes on a more organic, tactile quality—one that honors both tradition and innovation. Ultra-crafted details such as hand-carved wood, intricate embroidery, and bezel-set inlays highlight the precision of the maker. Natural fibers and plant-based dyes create nuanced, earth-toned variations that feel inherently connected to the land. Indigenous wisdom serves as a guiding force, encouraging a symbiotic relationship between material and maker, where design is not just about aesthetics but about sustaining culture, community, and the planet.
