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Universal Furniture International, Inc.

101 S. Hamilton St.

Shuttle Stop: 15 (Red Line)

Neighborhood: Commerce Concourse

Corporate Phone: 336.822.8888

Confirmed Open | Fall 2020

About Universal
Universal Furniture creates quality furnishings for the whole home with a focus on function and lifestyle. The company’s casegood, upholstery, accent and accessory designs are developed under the brand names Universal Furniture, Miranda Kerr Home, and Coastal Living, and sold through retailers and interior designers throughout North America and around the world. Founded in 1968, Universal Furniture is a brand of Samson Holdings, one of the world’s largest vertically integrated furniture manufacturers. For more information, please visit www.universalfurniture.com, or find us on Facebook, Instagram, and Pinterest @UniversalFurn.

11am - 12pm, October 17

Growing a Creative Business Online in a Global Crisis

Educational

Virtual Event via Universal Furniture

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

This talk illustrates how to create solid social media strategies for safeguarding your business during a crisis and establish yourself as an influencer. Join owner of creative agency byFZK, Franziska Neumann, and professional lifestyle blogger Tessa Arias of Handle the Heat as they show you how to authentically connect with your audience while remaining respectful of current world events.  Drawing on real-world examples from Tessa’s 590,000+ followers, the pair will prove how the simple act of listening to your audience can have a profound positive impact on your sales. 


Speakers: Franziska Neumann, Tessa Arias

RSVP Required

2pm - 3pm, October 17

Marketing Luxury Design to Attract Affluent Clients with Melissa Galt

Educational

In person at Universal Furniture Showroom and online

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

When you’re ready to up level your clients and project investments, marketing luxury design is the next step. You’ll learn how to spot affluent clients, where to meet them (online and offline), and how to build rapport that delivers revenue and project profits. Topics: How to Identify Affluent Clients, It’s Not Always Obvious; Where to Meet Affluent Clients and How to Connect; What Affluent Clients Want Most From a Designer Today; The #1 Quality that Attracts Affluent Clients and How to Have It; 6 Profitable Strategies for Marketing Luxury Design Today. *Please note all sessions will be streamed online and there is limited in-person seating.


Speakers: Melissa Galt

RSVP Required

4pm - 5pm, October 17

Diversity in Design

Educational

In person at Universal Furniture showroom and online

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

The year 2020 saw a confluence of two historic moments with global impacts: the COVID-19 pandemic, and a multicultural, multigenerational alliance against racial injustice. The profound pause resulting from these events have left many interior designers, architects, and industry professionals wondering: How can I better understand the sensitivities of race in the workplace? Is there really a difference between ‘Black Lives Matter’ and ‘All Lives Matter’? How can I avoid saying the wrong thing during sensitive discussions? What are some practical ways to get involved and show my support for diversity in our industry? Please join designer Corey Damen Jenkins, as he delivers an insightful a message on a controversial topic.


Speakers: Corey Damen Jenkins

RSVP Required

11am - 12pm, October 18

Gail Doby: Bottom Line Basics – Financial Preparations for Future Success

Educational

Virtual through Universal Furniture

Shuttle Stop: 15 (Red Line)

An informative look at the design business of today and how it has changed in the current times. Gail Doby will show you the steps to take to work smarter, not harder, and to love your business and your life. *Please note this is a streamed session.


Speakers: Gail Doby

RSVP Required

2pm - 3pm, October 18

What's Trending in Coastal Design?

Educational

Virtual event via Universal Furniture

Shuttle Stop: 15 (Red Line)

What’s trending in coastal design? Does a beach house now need an office? Are open floor plans being pushed out in favor of well-defined spaces? Join Coastal Living and a panel of interior designers fas they explore how to balance the virtual world of business encroaching on homes designed to be an escape.


Speakers: Kristen Payne, Kathryn Chaplow, Vicky Serany, Breegan Jane

RSVP Required

4pm - 5pm, October 18

Free the Designer

Educational

In person at Universal Furniture Showroom and online

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

Learn 15 key strategies to gain more time to design from design business owners and design industry professionals. *Please note all sessions will be streamed online, and in-person seating is limited.


Speakers: Bria Hammel, Ivonne Ronderos, Marta Mitchell, Lindsey Paoli, Peter Lang

RSVP Required

11am - 12pm, October 19

Not Just a Pretty Chaise: Why Communicating Value Matters

Educational

Virtual event via Universal Furniture

Shuttle Stop: 15 (Red Line)

Good design is about far more than just looking good, and designers are bringing far more to the table than beauty. A well-designed room has the power to transform a client’s life—eliminating stress, boosting health, and fostering togetherness. Join Business of Home editor in chief Kaitlin Petersen for a lively discussion about how to shift the language you use, both in-person and online, to communicate the value of a designer’s influence.  


Speakers: Kaitlin Petersen

RSVP Required

2pm - 3pm, October 19

If Life Throws You a Pandemic, Build an eCommerce Business

Educational

In person at Universal Furniture Showroom and online

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

With traffic down in traditional retail channels, more and more designers and brands are investing in their online presence. Learn from the pros how to best present your product and brand, attract traffic, convert customers, and reduce friction in the shopping process. Leave with a few tips that can help transform your online presence and help you stand out — whether you're listing on an existing platform or creating your own branded experience online.


Speakers: John Heilmann, Colleen Waguespack, Whitney Moore, Rachel Gerli

RSVP Required

4pm - 5pm, October 19

Design Disruptors - Navigating Your Business in the Digital Age

Educational

Virtual event via Universal Furniture

Shuttle Stop: 15 (Red Line)

Design Disruptors Lauren Clement, Christian Daw, Chad James, and Courtney McLeod will share how to navigate your design business in the digital age — moderated by Nick May of The Chaise Lounge Podcast. Over half of the planet is 'plugged in,' affecting how we direct our careers and interact with the world around us. But how does this constant connection affect the design industry? These design experts will share how they use the digital world to build their business, increase brand visibility, and thrive in the digital age. Gain practical knowledge and advice on how to grow your design business using today's technology.


Speakers: Nick May, Christian Daw, Courtney McLeod, Lauren Clement, Chad James

RSVP Required

9am - 10am, October 20

How to Get Started with Video Marketing

Educational

Virtual event via Universal Furniture

Shuttle Stop: 15 (Red Line)

In 2016 Sandra Funk of House of Funk challenged her firm to step up their marketing by incorporating video. Since then House of Funk has started a YouTube Channel, started streaming a live Instagram and Facebook show, and created an entire program with hours of video content. With most social media platforms allowing and encouraging video, it’s essential to know how to do it and do it well. Join us as she shares how YOU can implement video into your firm.


Speakers: Sandra Funk

RSVP Required

11am - 12pm, October 20

How To Scale Yourself for Success

Educational

Virtual event via Universal Furniture

Shuttle Stop: 15 (Red Line)

Building a repeatable process in your design firm allows you and your team to do more in less time. Today team transparency, and effective client-sharing are keys to making sure your firm expands and becomes more profitable. Join Erinn Valencich, CEO of StyleRow, ERINN V. Design Group and furnishings brand ERINN V. for an engaging discussion on how savvy firms are working smarter, not harder for success in our rapidly changing world.


Speakers: Erinn Valencich

RSVP Required

2pm - 3pm, October 20

Miranda Kerr: Home as Sanctuary

Educational

Virtual event via Universal Furniture

Shuttle Stop: 15 (Red Line)

Join House Beautiful's Carisha Swanson as she sits down with Miranda Kerr to discuss how she develops sanctuary in her own home.


Speakers: Miranda Kerr, Carisha Swanson

RSVP Required
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The Learning Center

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Coastal Living Home Collection

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Universal Whole Home

Postscript: A collaboration of Universal Furniture and Alexander Julian

Smartstuff Furniture For Kids