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Universal Furniture International, Inc.

101 S. Hamilton St.

Shuttle Stop: 15 (Red Line)

Neighborhood: Commerce Concourse

Corporate Phone: 336.822.8888

About Universal
Universal Furniture creates quality furnishings for the whole home with a focus on function and lifestyle. The company’s casegood, upholstery, accent and accessory designs are developed under the brand names Universal Furniture, Miranda Kerr Home, and Coastal Living, and sold through retailers and interior designers throughout North America and around the world. Founded in 1968, Universal Furniture is a brand of Samson Holdings, one of the world’s largest vertically integrated furniture manufacturers. For more information, please visit www.universalfurniture.com, or find us on Facebook, Instagram, and Pinterest @UniversalFurn.

Our linked profiles consist of:

2pm - 3pm, April 1

Design Point of View: When Style Hits the Marks of Handsome and Pretty

Educational

Universal Furniture International, Inc., 101 S. Hamilton St.

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

For the past several years, interiors boasted a clean, edited, and quiet vibe, giving opportunity for pause and recalibration. But our community has shifted to a completely different visual outlook. With uncluttered design officially in the history books, it’s time for layering to take reign again in the decorative world. Join Traditional Home Senior Style and Design Editor Krissa Rossbund as she takes us through a visual journey of what’s handsome—think worn leathers, dark rich palettes, and unlacquered brass—as well as the softer side of design that includes frills, ruffles, delicate florals, and all the things that a sophisticated lady would love.


Speakers: Krissa Rossbund

RSVP Required

10am - 11am, April 2

Rates & Fees: How to Charge Flat Fees and Protect Profit 

Educational

Universal Furniture International, Inc., 101 S. Hamilton St.

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

Are you tired of tracking your hours? Don’t miss this high impact presentation by interior design business coach and author Melissa Galt to learn how to find your fortune with a square-foot fee structure, percent of project cost and other proven fee structures. You’ll get the lowdown on a dual fee method and discover how to pick the right approach for your business. Stop leaving money on the table, and get ready to protect your profit from scope creep and indecisive clients.


Speakers: Melissa Galt

RSVP Required

2pm - 3pm, April 2

6 Pillars to Building a 7-Figure Luxury Design Firm

Educational

Universal Furniture International, Inc., 101 S. Hamilton St.

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

Ready to hit 7 figures in your design firm? Join Sandra Funk as she shares her signature model to growing a million dollar business. From attracting the right clients to being so damn good at executing great design, that you are truly valued and gladly referred. In this workshop, attendees will learn: The foundational pillars to growing a million dollar business: How your mindset affects every aspect of your biz and: Why systems matter when building a luxury design firm.


Speakers: Sandra Funk

RSVP Required

4pm - 5pm, April 2

The Rise of Social Commerce and What it Means for Interior Designers

Educational

Universal Furniture International, Inc., 101 S. Hamilton St.

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

Social media platforms are quickly evolving into social commerce platforms. The playing field and tools are changing quickly and there have never been so many opportunities for Design Influencers to grow your own brands and revenues online. Chad will help you understand why social commerce is taking the industry by storm, how to find the right channels and tools, and the best ways to compete online against the big guys.


Speakers: Chad Smith

RSVP Required

10am - 11am, April 3

How to Build An Amazing Team in a Competitive Market

Educational

Universal Furniture International, Inc., 101 S. Hamilton St.

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

Join interior design coach Gail Doby as she covers the hot-button issues designers of all sizes are facing today, including - What are the best prospective hires expecting? - When, Who and Why should you hire? - What are the biggest mistakes employers make with hiring? This one-hour session will conclude with a Q&A session where designers can have their specific questions answered so they can build a team to help them succeed.


Speakers: Gail Doby

RSVP Required

2pm - 3pm, April 3

Bargain Block: Tips, Tricks and Insight Into one of HGTV's Top Shows

Educational

Universal Furniture International, Inc., 101 S. Hamilton St.

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

Come meet Keith Bynum and Evan Thomas, stars of the TV series "Bargain Block" on HGTV where they reimagine run-down and abandoned properties in Detroit and transform them into stylish starter homes for first-time homebuyers. RUE's Editorial Director Kelli Lamb moderates this lively chat where the duo will share their design secrets, tricks and hilarious insight into their favorite (and scariest!) makeovers to date.


Speakers: Keith Bynum , Evan Thomas

RSVP Required

4pm - 5pm, April 3

Mastering Influence: Where Storytelling and Leadership Collide

Educational

Universal Furniture International, Inc., 101 S. Hamilton St.

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

Whether your goal is to attract more of the right clients, get your current clients to make decisive decisions, or inspire your staff to become more proactive, you are engaging the skill of influence. All of the great leaders in the world have one major thing in common—allowing them to inspire themselves and others to take bold action—and that skill is storytelling. When we share information through the power of a story, we educate people in a memorable way that engages their emotions and leaves an unforgettable impression. As a result, we can influence decision making in a positive way that ensures complete buy-in to our mission and vision. So if you want to become an influencer, you first have to become a master storyteller.


Speakers: Ericka Saurit , Ginna Christiansen

RSVP Required

10am - 11am, April 4

Design 2030: Envisioning the Future of AR in Interior Design

Educational

Universal Furniture International, Inc., 101 S. Hamilton St.

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

Augmented reality brings your brand closer to the consumer. Join Cylindo as they discuss AR usage in the furniture industry, the benefits of web-native AR and the importance of using engaging tools to help consumers make informed purchases. They will also discuss their own learning from AR so far and industry-relevant AR statistics.


Speakers: Russ Martin, Johannah Coffey, Juan Molina

RSVP Required

2pm - 3pm, April 4

Designing Furniture for Timeless Appeal

Educational

Universal Furniture International, Inc., 101 S. Hamilton St.

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

Erinn Valencich, LA-based founder of Erinn V. Design Group and StyleRow, will discuss how she built her career in design focusing on timeless elements, with no formal design education. She has always been fascinated by what makes a design translate through the years, and has leaned into those timeless aesthetic elements and used that to develop her own furniture collection, which debuts this spring with Universal Furniture. Erinn’s eye for designing “modern classics” has helped grow her Instagram to a following of over 120,000. She’s translated her design vision into seven licensed collections, and has won two ARTS Awards for Interior Designer of the Year. She’ll touch on her inspiration behind the new collection with Universal.


Speakers: Erinn Valencich

RSVP Required

Curated Available Now

The Learning Center

Coastal Living Home Collection

Modern Available Now

Introducing Spaces

Universal Whole Home

Postscript: A collaboration of Universal Furniture and Alexander Julian

Smartstuff Furniture For Kids

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