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Universal Furniture International, Inc.

101 S. Hamilton St.

Shuttle Stop: 15 (Red Line)

Neighborhood: Commerce Concourse

Corporate Phone: 336.822.8888

About Universal
Universal Furniture creates quality furnishings for the whole home with a focus on function and lifestyle. The company’s casegood, upholstery, accent and accessory designs are developed under the brand names Universal Furniture, Miranda Kerr Home, and Coastal Living, and sold through retailers and interior designers throughout North America and around the world. Founded in 1968, Universal Furniture is a brand of Samson Holdings, one of the world’s largest vertically integrated furniture manufacturers. For more information, please visit www.universalfurniture.com, or find us on Facebook, Instagram, and Pinterest @UniversalFurn.

Our brands consist of:

9am - 6pm, October 15

Universal To The Trade Designer’s Lounge

Social

Universal Furniture International, Inc., 101 S. Hamilton St.

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

Relax and recharge in Universal’s 2,000 sq. ft. Designers Only Workspace. Charge your devices and take advantage of free wi-fi. Need a hair touchup? Sign up for an appointment at the Beauty Bar. First 500 guests to check-in will receive a special RUE gift bag with fab beauty brands to help you get through the week.


RSVP Required

9am - 4pm, October 15

Design Harmony: Science in Design Summit

Educational

Universal Furniture International, Inc., 101 S. Hamilton St.

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

You improve the health of your clients through the beauty and design you create. Are you getting credit for it? The Science in Design Summit provides a deeper understanding of how you impact the health of clients and offers insight on ways to incorporate your new found knowledge in your product selections and services. You will learn from Johns Hopkins School of Medicine, the University of Calgary Hotchkiss Brain Institute, and numerous medical professionals and scholars. This is the home furnishings industry’s first effort to bring the industry face to face with science, and how design improves emotional and mental health. 6 CEU credits. This is a PAID event. $99. Once you RSVP, you will be sent a link for payment.


CEU Hours: 6

Speakers: Don Ruggles, Susan Magsamen, Mike Peterson, Linda Kafka, Suchi Reddy

RSVP Required

9am - 6pm, October 16

Universal To The Trade Designer’s Lounge

Social

Universal Furniture International, Inc., 101 S. Hamilton St.

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

Relax and recharge in Universal’s 2,000 sq. ft. Designers Only Workspace. Charge your devices and take advantage of free wi-fi. Need a hair touchup? Sign up for an appointment at the Beauty Bar. First 500 guests to check-in will receive a special RUE gift bag with fab beauty brands to help you get through the week.


RSVP Required

10am - 11am, October 16

How to Leverage Flat Fees; The Fast Track to Better Clients & Bigger Profits

Educational

Universal Furniture International, Inc., 101 S. Hamilton St.

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

Tired of leaving money on the table? Afraid you’ll lose your shirt with fixed fees? Get the inside scoop on calculating the right rates for higher revenues and ideal clients. Join interior design business coach and marketing consultant, Melissa Galt, for proven processes and smart strategies that deliver rich results. You’ll take away an Action Blueprint to make implementation simple and effective. With every project you’ll feel more confident, more in control, and know that you’re being well compensated and no longer leaving profit on the table.


Speakers: Melissa Galt

RSVP Required

2pm - 3pm, October 16

Tranquility: Modern Parisian Style

Educational

Universal Furniture International, Inc., 101 S. Hamilton St.

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

Paris. Is there anywhere more romantic? Join Miranda Kerr and learn how her time living in Paris influenced Tranquility, her new collection for Universal Furniture.


Speakers: Miranda Kerr

RSVP Required

9am - 6pm, October 17

Universal To The Trade Designer’s Lounge

Social

Universal Furniture International, Inc., 101 S. Hamilton St.

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

Relax and recharge in Universal’s 2,000 sq. ft. Designers Only Workspace. Charge your devices and take advantage of free wi-fi. Need a hair touchup? Sign up for an appointment at the Beauty Bar. First 500 guests to check-in will receive a special RUE gift bag with fab beauty brands to help you get through the week.


RSVP Required

9am - 11am, October 17

5 Minutes with Rue Magazine

Educational

Universal Furniture International, Inc., 101 S. Hamilton St.

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

Universal Furniture is partnering with RUE Magazine this October for “5 Minutes with RUE,” a chance for interior designers to spend 5 minutes with RUE Editorial Director Kelli Lamb. Pitch your designs and ideas for the chance to be featured in RUE Magazine!


Speakers: Kelli Lamb

RSVP Required

10am - 11am, October 17

What You Think the Problem Is Often Isn't Your Real Problem 

Educational

Universal Furniture International, Inc., 101 S. Hamilton St.

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

Recognizing business pitfalls is often more difficult than you think. What you feel is hampering your business may not be the real issue holding back your business from radical success.  Hear from business transformation coach and consultant, Gail Doby along with leading designers Cody Beal, Ginger Curtis and Glenna Stone, to identify the true pitfalls and how to alleviate them once and for all.  Moderated by Diane Falvey, editor-in-chief, Furniture, Lighting and Decor.


Speakers: Gail Doby

RSVP Required

2pm - 3pm, October 17

Get Your Story Straight! A simple framework for creating killer content for your brand

Educational

Universal Furniture International, Inc., 101 S. Hamilton St.

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

Join industry insiders Ericka Saurit and Ginna Christensen for a two-part event during HPMKT guaranteed to give you the insight you need to tell the type of stories about your brand that motivate people to lean in and learn more. During the presentation, attendees will learn a step-by-step approach to creating a clear and unique message for their brand, the fundamentals of brand content creation, and a fresh look at social storytelling strategies.  Immediately following the presentation, join Ginna and Ericka for a one-on-one Brand Assessment to review your current brand messaging approach from the point of view of a business leadership coach and digital marketing expert.


Speakers: Erika Saurit, Ginna Christensen

RSVP Required

4pm - 5pm, October 17

How To Build a Global Brand

Educational

Universal Furniture International, Inc., 101 S. Hamilton St.

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

Designer, TV host, Editor and Publisher Danny Seo has done it all. “Naturally, Danny Seo” is his award-winning NBC TV show, as well as a magazine with 3.2 million readers. He appears regularly on shows like “Today,” “Live with Kelly & Ryan” and “The Drew Barrymore Show” & promotes his wares on QVC. Recently he acquired the home design media brand “RUE” and turned it into a successful magazine and design book with Random House (Spring 2022). He designed Kerry Washington’s offices and homes. He has 13 bestselling books while employing a staff of zero. Join Danny Seo with RUE’s co-Principal and Editor Kelli Lamb where he’ll share an honest conversation on turning a personal vision into a global brand.


Speakers: Danny Seo, Kelli Lamb

RSVP Required

9am - 11am, October 18

5 Minutes with Rue Magazine

Educational

Universal Furniture International, Inc., 101 S. Hamilton St.

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

Universal Furniture is partnering with RUE Magazine this October for “5 Minutes with RUE,” a chance for interior designers to spend 5 minutes with RUE Editorial Director Kelli Lamb. Pitch your designs and ideas for the chance to be featured in RUE Magazine!


Speakers: Kelli Lamb

RSVP Required

9am - 6pm, October 18

Universal To The Trade Designer’s Lounge

Social

Universal Furniture International, Inc., 101 S. Hamilton St.

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

Relax and recharge in Universal’s 2,000 sq. ft. Designers Only Workspace. Charge your devices and take advantage of free wi-fi. Need a hair touchup? Sign up for an appointment at the Beauty Bar. First 500 guests to check-in will receive a special RUE gift bag with fab beauty brands to help you get through the week.


RSVP Required

10am - 11am, October 18

Building a Supportive Design Community

Educational

Universal Furniture International, Inc., 101 S. Hamilton St.

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

Join Business of Home Editor-in-Chief Kaitlin Petersen as she talks with interior designers Iantha Carley, Lucy Penfield, Genevieve Trousdale and Charmaine Wynter about the ways they have created their own supportive interior design communities. Hear how their creative ideas and activities--whether online, on social media or in real life--have benefitted themselves and their colleagues. Discover ideas you can take and implement in your own community.


Speakers: Iantha Carley, Genevieve Trousdale, Lucy Penfield, Charmaine Wynter, Kaitlin Petersen (moderator)

RSVP Required

2pm - 3pm, October 18

Top Designers' Ingredients for Success in a Diverse World

Educational

Universal Furniture International, Inc., 101 S. Hamilton St.

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

Chris Goddard, Founder and Principal at Goddard Design Group will host the panel focused on diversity within the world of designers and clients. Goddard will touch on such topics as which marketing tools have been the most valuable in building these designers’ brands, the role of referrals in growing a business, and how these designers built diverse client bases, etc. This panel promises to provide designers with informative and unique ways to think ‘outside the box’ while creating impressive brands. Featuring Laura Hodges, Dennese Guadeloupe Rojas, Chris Goddard (moderator) and Victoria Sanchez.


Speakers: Laura Hodges, Dennese Guadeloupe Rojas, Chris Goddard (moderator), Victoria Sanchez

RSVP Required

4pm - 5pm, October 18

Unlocking New Revenue Streams in Your Design Firm

Educational

Universal Furniture International, Inc., 101 S. Hamilton St.

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

Looking for ways to leverage your taste and style-status to create auxiliary streams of income from design? Join Erinn Valencich, CEO of StyleRow, founder of Erinn V Design Group, and ERINN V. furniture as she discusses how businesses can be more effective and profitable, especially when targeting the millennial mindset and leveraging social media, and new ways of working to unlock more profitability in your projects.


Speakers: Erinn Valencich

RSVP Required

9am - 6pm, October 19

Universal To The Trade Designer’s Lounge

Social

Universal Furniture International, Inc., 101 S. Hamilton St.

Neighborhood: Commerce Concourse

Shuttle Stop: 15 (Red Line)

Relax and recharge in Universal’s 2,000 sq. ft. Designers Only Workspace. Charge your devices and take advantage of free wi-fi. Need a hair touchup? Sign up for an appointment at the Beauty Bar. First 500 guests to check-in will receive a special RUE gift bag with fab beauty brands to help you get through the week.


RSVP Required

Curated Available Now

The Learning Center

Coastal Living Home Collection

Modern Available Now

Introducing Spaces

Universal Whole Home

Postscript: A collaboration of Universal Furniture and Alexander Julian

Smartstuff Furniture For Kids

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