Plaza Suites - 1-527, Floor 1 Shuttle Stop: 9 (Green Line) Neighborhood: Downtown Main Corporate Phone: 800-422-3778 Area of Interest: HFA Retailer Resource Center
Home Furnishings Association-HFA
Add to MyMarketAbout the Home Furnishings Association (HFA) Resource Center: The HFA Resource Center offers retailers a space to learn about the latest trends and strategies to help grow their businesses. Partner with the leading vendors and experts in the industry and connect with other furniture retailers in a community-driven showroom experience. Enjoy breakfast, lunch, and specialty coffees all day as you relax between appointments. Learn more at www.myhfa.org/event/high-point-market About the Home Furnishings Association: The Home Furnishings Association (HFA), with roots dating back to 1920, is North America’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,400 members representing more than 10,000 storefronts globally. HFA provides members with programs, resources, services, and a unified voice in government relations by collaborating with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the HFA, visit www.myhfa.org.
Our brands/collections consist of:
- 3 KEYS Gifting & Event Consultancy
- ACA/Advertising Concepts of America
- ACIMA
- American Homestead Furniture
- DispatchTrack
- Dovr Media
- Envio by Vista
- Esquire Advertising
- FormPiper
- Furnish Near Me
- Furniture Wizard
- Guardsman
- Gulfstream Shippers Association
- HFA Health Care
- HFA Sales Academy
- International Home Furnishings Representatives Association
- J. B. Hunt Final Mile
- Myriad Software
- Okinus
- Podium
- Profitability Consulting Group
- ProtectAll USA, LLC
- Renaissance
- Service Technologies
- Snap Finance
- STORIS, Inc.
- Synchrony
- Trekstone Financial
- TruCare Protection
- United Steel Storage
- Vusion Group
The Value of Online Leads
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Discover best practices and strategies for maximizing the value of online leads in the furniture retail industry. You will learn actionable insights into effective techniques for capturing and nurturing digital prospects, including optimizing lead-generation forms and employing personalized follow-up strategies. We will also discuss changing mindsets and help you implement proven methods to enhance lead quality, improve conversion rates, and build robust customer relationships. Make the best of your online leads and have fun making money.
Speakers: Drew Olson, Alex Van Mannen
Optimize Your Freight Costs: Insights for Furniture Businesses
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Join us for an enlightening panel on reducing freight costs and what you need to know about the new Ocean Shipping Reform Act (OSRA). Discover how to stay OSRA compliant and what the new rules mean for you. Learn how to audit your invoices accurately and quickly, find hidden fees, and recover lost funds. This seminar is ideal for furniture retailers and manufacturers aiming to enhance their supply chain efficiency and profitability.
Speakers: Alexandra Griffo
Navigating Freight Market Changes for Furniture Retailers
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Join us for a concise seminar tailored for furniture retailers. We'll cover the current and future states of the ocean and domestic freight markets, their impacts on your furniture business, and actionable strategies to navigate these challenges. Learn practical tips to enhance supply chain resilience and efficiency that will save you and your customer heartache!
Speakers: Scott Lombardo
Increase Profits with The Furniture Protection Playbook
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Maximize your revenue and profit with our "Furniture Protection Plan Playbook." Gain insights from top retailers and over a decade of industry experience. Learn effective strategies for selling protection plans, including articulating value, using implied sales, and involving your customer service and delivery teams. We’ll cover commission structures, handling claims, and untapped opportunities with mattresses and adjustable bases. Don't miss this chance to enhance your store's success!
Speakers: Dan Miller
Boosting Sales: The 8 Laws of Marketing in 2025
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Learn essential strategies to elevate your furniture business, including understanding your audience, leveraging data, embracing digital transformation, and creating compelling content. Discover the power of social media, personalization, multi-channel marketing, and staying ahead with innovation. This session offers actionable insights and real-world examples to help you navigate the evolving marketing landscape and drive sales growth.
Speakers: Jake Freedman
Social Media Mastery – Strategies to Drive Traffic Into Your Store
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Explore effective strategies for targeting and connecting with your ideal customers on Facebook, Instagram, and TikTok. Dive into the analytics tools these platforms provide to expand your reach, boost post visibility on other popular websites and apps, and grow your audience comprehensively—even beyond social media platforms—for maximum exposure.
Speakers: Fredy Wright
Sales Training BootCamp to Increase Sales
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Learn how to increase your sales by 30% in three simple steps! Increasing sales can be daunting, but it can be easy with the proper training and tools. In this workshop, you will learn how to increase your conversion percentage, average sales, and traffic in the door. With these three methods, you will be on your way to consistent growth each month. Top-performing stores are using this method and seeing huge wins. You could be next.
Speakers: Rob Ball
Elevating Your Ecommerce Strategy WIth Data-Driven Insights
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Uncover key insights from BigCommerces’s latest home furnishings consumer survey. You will gain a fresh perspective on the ecommerce landscape with valuable findings on consumer preferences and behaviors. Learn actionable strategies to attract shoppers and increase revenue for your ecommerce store. Discover how to optimize omnichannel presence, enhance user experience, and drive sales in today’s economic climate. Don’t miss this opportunity to learn innovative ways to target customers and amplify your store’s success in the competitive home furnishings market.
Speakers: MJ Barazon
Smart Stores: AI's Role in Modernizing Furniture Retail
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Explore how AI is revolutionizing the retail furniture industry with innovations like smart pricing tags and enhanced customer engagement. Stay ahead by diving into the latest AI retail trends and strategies to future-proof your business for 2025 and beyond. Discover the future of retail and ensure your store remains competitive.
Speakers: Richard Harris
Transforming Furniture Retail: Integrating Artistry and Innovation
Educational Home Furnishings Association- Plaza Suites 1-527 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Join Furniture.com for a seminar tailored to furniture retailers, exploring the balance between technology and artistry in merchandising. Learn how to integrate data science and new technologies to enhance shopper engagement and drive sales. Discover actionable strategies to optimize your operations and stay competitive in the ever-evolving furniture market.
Speakers: Dan Bennett
State of the Industry with Jerry Epperson
Educational Home Furnishings Association- Plaza Suites 1-527 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Mr. Epperson, a renowned industry veteran, is set to impart his knowledge of the State of the Furniture Industry, including current market dynamics, what to expect in an election year for our industry and strategies for staying ahead of the competition. During this highly informative seminar, he will offer insightful perspectives on industry trends. You will gain invaluable insights into the current landscape and its projected development over the coming years.
Speakers: Jerry Epperson
Cash is King: Cash Flow Strategies for Retail Success
Educational Home Furnishings Association- Plaza Suites 1-527 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Retail Businesses often show great top-line revenue but don't always have great cash flow. But why? Dan Jablons reveals how your store can generate better cash flow so you have the money to do the things you want to do!
Speakers: Dan Jablons
Unified Commerce: Integrating Ecommerce, In-Store, B2B, Social, and Mobile Sales
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Discover how integrating ecommerce, in-store, B2B, social, and mobile sales streamlines operations and enhances customer experience. Learn strategies to accelerate market entry, boost revenue with AR/VR, ML, and AI, and reduce costs through automation. Join us to empower your business with effective retail integration strategies.
Speakers: Brett Bullock
Trends of Tomorrow: The Impact of Gen X and Millennial Consumers
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Discover how Generation X and Millennials are revolutionizing the furniture industry with their unique preferences and nearly $2 billion in spending power. We’ll break down the advertising messages that resonate with these generations and discuss strategies for telling your brand story in a way that captivates their attention and wallets!
Speakers: Nicole Bergen
Creative Ways To Grow Your Customer Base
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Are you ready to expand your customer base? Do you struggle to advertise to people most likely to buy your products? Join us as we showcase how to identify and target key demographics in your market. Discover how to use advanced data analytics to pinpoint customers who perfectly align with your products and services, leverage customer insights to tailor your marketing to the right audiences, and use these newfound strategies to build lasting relationships and drive meaningful growth. Get ready to elevate your business and take your marketing to the next level!
Speakers: Adam Ball
Transforming Your Customers' Experience through Platform Optimization
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
We will explore how to improve your site performance on Shopify and BigCommerce. Discover site performance techniques, third-party integrations, intuitive UI/UX design, and leveraging data analytics for personalized shopping. Learn how to leverage data analytics for personalized shopping experiences and implement headless commerce solutions for greater flexibility. You will walk away with actionable insights to improve customer satisfaction and drive business growth.
Speakers: Marwan Abdoh
How to Elevate Your Design Services in Your Retail Store
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
A frequently asked question in the furniture industry is, "Why don't more people utilize our free design services?" We will answer this question and help you build strategies to improve design service utilization. We will explore the psychology behind how a consumer chooses a designer and how you can better position your designers to be chosen. You will walk away with actionable strategies to begin improving your design utilization.
Speakers: Erik Lillejord
Increase ROI in your Backend Operations
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Join us for a session on optimizing your Furniture Retail Warehouse Operations! Discover cost-effective strategies to improve ROI, address supply chain challenges, enhance storage efficiency, and optimize workforce management. Don't miss out on valuable insights to propel your warehouse operations to new heights.
Speakers: Billy Lindler
Elevate Your Delivery Game: Customer-Centric Strategies for Furniture Retailers
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Enhance your furniture retail delivery with our seminar! Discover what customers expect in 2024 and beyond, and learn strategies to exceed those expectations. Gain insights into improving delivery efficiency, communication, and customer satisfaction. Join us to transform your delivery experience into a key differentiator for your business.
Speakers: Dan Shim
Retargeting Strategies for Increasing Repeat Purchases
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Unlock the secrets to reactivating and retargeting customers to secure repeat purchases. This seminar will explore measuring and increasing Customer Lifetime Value (CLTV), reducing one-time buyers, and using analytics for personalized marketing. Learn to create data-driven direct mail campaigns to boost CLTV and decrease churn. Gain new strategies to enhance your customer journey and drive more sales.
Speakers: Don Wingate