Plaza Suites - 1-527, Floor 1 Shuttle Stop: 9 (Green Line) Neighborhood: Downtown Main Corporate Phone: 800-422-3778 Area of Interest: HFA Retailer Resource Center

www.myhfa.org

Home Furnishings Association-HFA

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About the Home Furnishings Association (HFA) Resource Center: The HFA Resource Center offers retailers a space to learn about the latest trends and strategies to help grow their businesses. Partner with the leading vendors and experts in the industry and connect with other furniture retailers in a community-driven showroom experience. Enjoy breakfast, lunch, and specialty coffees all day as you relax between appointments. Learn more at www.myhfa.org/event/high-point-market About the Home Furnishings Association: The Home Furnishings Association (HFA), with roots dating back to 1920, is North America’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,400 members representing more than 10,000 storefronts globally. HFA provides members with programs, resources, services, and a unified voice in government relations by collaborating with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the HFA, visit www.myhfa.org.

9:30am - 10:30am, April 12

Discover the Truth and Science Behind Cooling Fabrics

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

Gain insights into cutting-edge cooling technologies that redefine comfort in bedding fabrics. Join our expert-led discussion to uncover the science behind breakthrough fabrics that keep you cool. As industry leaders, we debunk prevalent myths surrounding fabrics that claim to be cool but don't deliver. Get the latest advancements, debunk misconceptions, and make informed buying decisions. This enlightening session sets a new standard for cool, comfortable, and credible fabric solutions.

Speakers: Harrie Schoots


11am - 12pm, April 12

Retail Resilience: Retail Strategies for Thriving Amidst Change

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

Explore how retail stores can survive and thrive amidst the challenges and disruptions in today's dynamic marketplace. Gain valuable insights from industry leaders and discover innovative strategies for adapting to change. From embracing sales training and leadership development to elevating customer experiences, we'll decode the keys to success. Take advantage of this opportunity to equip yourself with actionable takeaways and learn from experts who've mastered the art of resilience in the retail world.

Speakers: Stacy Hafliger, Vincent Mendez


1pm - 2pm, April 12

Advertising Strategies During Economic Downturn and Political Years

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

Discover the crucial importance of marketing and advertising in tough times and uncover savvy strategies for fiscal responsibility and measuring the impact of your spending. Our comprehensive guide will reveal the secrets of successful major advertisers during economic downturns, political seasons, and soft economies. Additionally, we'll offer expert insights on when and where to allocate your budget wisely, taking advantage of trends, seasonal influences, and standout events.

Speakers: Chris Hunt


2:30pm - 3:30pm, April 12

Master negotiations and capitalize on current real estate trends

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

Discover the latest insights into national population trends and master negotiating leases and sales for commercial property in this highly informative session. Gain valuable knowledge on leveraging the current financial climate to your advantage, and learn how it can create real estate opportunities for buyers, sellers, lessors, and lessees. Don't miss out on this essential seminar if you are a furniture or bedding retailer!

Speakers: Julius Feinblum


4pm - 5pm, April 12

Mastering Operational Excellence with Technology

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

Whether you are a small family-run business or a well-established furniture store, it is vital to have visibility into your entire operations. This session will discuss how to streamline planning and enhance inventory control, order processing, fulfillment, and financials. Whether you are primarily a retailer, manufacturer, distributor, or a combination of these, gain insights into leveraging the right technology to navigate all areas of your business. Don’t miss the opportunity to see real-life examples from peers in the industry on how they achieved operational excellence and delighted customers in the process.

Speakers: Peter Bouyonan


9am - 10am, April 13

Social Media Mastery - Elevate Your Presence and Be Seen

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

In this session, you'll learn how to craft a compelling and authentic business presence on Facebook and Instagram that resonates with your customers and gain insights into the optimization techniques that can enhance the discoverability of your profiles on different platforms. Plus, delve into the analytics tools provided by popular social media platforms. Learn how to increase your reach and get your social media posts shown on other popular websites and apps, growing your audience and saving time.

Speakers: Fredy Wright


10:30am - 12pm, April 13

HFA Sales Academy Workshop: Turning Salespeople into Superstars

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

As a retail leader, it is important to have a sales team that is knowledgeable, motivated, and driven. In this interactive session, you will learn methods and strategies for motivating sales reps to exceed expectations while providing them with feedback and tips for continued growth. With these tactics in practice, you’ll have a well-motivated team driving customers toward higher conversation rates.

Speakers: Rob Ball


1pm - 2pm, April 13

The AI Revolution: How to Use AI Tools to Boost Your Marketing Efforts

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

Discover the power of artificial intelligence (AI) and its game-changing potential in today’s world. AI is revolutionizing how we work and opening up incredible possibilities in our marketing efforts. To stay ahead of the competition, you should embrace AI tools and incorporate them into your processes. Join us as we delve into the workings of AI, explore how retailers can leverage it to maximize efficiency, and uncover our top AI tool recommendations.

Speakers: Isaac Hernandez


2:30pm - 3:30pm, April 13

Remerchandising Your Sales Floor After Market Purchases

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

Having trouble deciding what to do with your market purchases? Simply relying on your current floor plan and past sales to replace products may not yield the best results. We'll guide you through essential walkthroughs and research to help you determine the right merchandising mix, store layout, and branding to boost your GMROI. Discover the steps you need to take to ensure your new product buys succeed and maximize your store's potential.

Speakers: Lori Friedlander


4pm - 5pm, April 13

Interactive Workshop: Creating Personalized and Effective Marketing Campaigns

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

Embark on an interactive learning journey where, through audience participation and brainstorming, you’ll learn how to design marketing campaigns that are both personalized to your business and distinctly different from anybody else!

Speakers: Darrell Dahlberg


9am - 10am, April 14

Evolving Trends for the Future of Furniture

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

Mr. Epperson, a renowned industry veteran, is set to impart his knowledge of the State of the Furniture Industry, including current market dynamics and strategies for staying ahead of the competition. He will offer insightful perspectives on recent advancements and industry trends during this highly informative seminar. You will gain invaluable insights into the current landscape and its projected development over the coming years.

Speakers: Jerry Epperson


10:30am - 11:30am, April 14

Innovate your Customer Engagement eXperience

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

Are you looking to increase customer engagement and sales while reducing your workload? Discover innovations in customer journey management that increase leads, close rates, and average sales and provide an overall better customer experience. Join us to learn what businesses are doing to engage customers and sell more.

Speakers: David McMahon


1pm - 2pm, April 14

Reviving Retail: How to Compensate for Declined Foot Traffic

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

Home furnishing retailers face declining foot traffic in an era dominated by e-commerce and evolving consumer habits. This seminar will explore innovative strategies and tactics to breathe new life into brick-and-mortar stores. Join us as we delve into the dynamic landscape of retail and discover practical solutions to compensate for the dip in foot traffic.

Speakers: Brian Dodge


2:30pm - 3:30pm, April 14

3 Ways to Increase Your Cash Flow in Your Business

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

Are you seeking ways to boost your cash reserves? Search no further! Discover the three foolproof adjustments you can make to your business that will free up substantial funds and enhance your cash flow. Join us in this enlightening seminar and see the positive impact on your financial health.

Speakers: Dan Jablons


4pm - 5pm, April 14

Secret Marketing Tricks No One's Told You

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

Unlock the hidden secrets to turbocharge your marketing on Google Search, social media platforms, and the web! Join Eric Grindley, CEO and Founder of Esquire Advertising, as he shares insider marketing tips and tricks that any retailer can easily implement. Don't miss out on this game-changing opportunity for success.

Speakers: Eric Grindley


9am - 10am, April 15

How to Use AI in Your Advertising & Marketing

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

Discover how AI can revolutionize your advertising strategies, reduce costs, and drive fresh traffic to your furniture store. Join us for an insightful seminar where we'll delve into practical applications, success stories, and the latest AI tools to supercharge your marketing efforts. Don't miss this opportunity to stay ahead in the competitive world of furniture retail!

Speakers: Richard Harris


10:30am - 11:30am, April 15

What is the right Advertising Mix for your Store?

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

Find the perfect advertising mix for your store: TV, radio, digital, social, and paid media. In this comprehensive session, unlock the potential of each media platform in driving business to your store. Moreover, you will gain valuable insights into testing and evaluating the effectiveness of your advertising mix and easily adapting your strategy for optimal results.

Speakers: Richard Harris


1pm - 2pm, April 15

Traffic vs.Transactions: Does it Have to Be One or the Other?

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

Join us to uncover the secrets of driving foot traffic while thriving in e-commerce! Why can't retailers have both foot traffic and online sales? Learn from four successful brick-and-click retailers as they share tips on boosting in-store visits and online transactions. Get practical strategies to grow your offline and online business, proving that you don't have to choose one over the other.

Speakers: Kasper Fopp, John Anderson


2:30pm - 3:30pm, April 15

Practical Cyber Security Tips for Furniture Retailers

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

Discover the latest tactics cybercriminals use to target both the largest retailers and small businesses. Join us for an informative session on the common scams and entry points hackers utilize. Gain practical tips to enhance your business's cyber security and make an immediate impact. We value your participation, so feel free to bring any questions for our dedicated Q&A session.

Speakers: Sage Maxwell