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Home Furnishings Association-HFA

Plaza Suites - 1-527, Floor 1
Area: HFA Retailer Resource Center

Shuttle Stop: 3 (Green Line)

Neighborhood: Downtown Main

The Home Furnishings Association (HFA) with roots dating back to 1920, is North America’s largest, most-valued organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information visit www.myhfa.org.

7:30am - 4:30pm, October 13

HFA Best Barista Bar

Social

Home Furnishings Association-HFA, Plaza Suites, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Everyone is talking and this is one place you need to be - HFA's Retailer Resource Center - Best Barista at Market. Custom handmade coffee drinks that are out of this world. All buyers welcome!


7:30am - 9am, October 13

HFA Buyer Breakfast

Social

Home Furnishings Association-HFA, Plaza Suites, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Jump start your day with a warm breakfast at HFA's Retailer Resource Center - All buyers welcome.


9am - 10am, October 13

Keys to Increasing Your Advertising & Marketing Performance

Educational

Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Today’s complex consumer, competitive, and media landscapes are making successful marketing and advertising decisions more difficult than ever before! Questions we ask: who is my target, what is the best way to reach my target, and how do I hold the results accountable? Simple, it’s about connecting the dots! Steve Jobs stated, “You can’t connect the dots looking forward, you can only connect them looking backwards.” Past performance is the guide to your future success. In this session, you will learn how to turn your data performance into a brand and media strategy going forward, that will increase traffic and profitability. Speaker: Doug Knorr and Julia Nuss, Knorr Marketing


Speakers: Doug Knorr, Julia Nuss

10:30am - 11:30am, October 13

Local SEO for Retailers that SELLS!

Educational

Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

As a retailer in today’s market, you should understand the essential tools needed to drive more in-store sales. With Amazon and Wayfair offering so much online, you must focus on your local presence to set yourself apart from these e-commerce giants. The answer: local Search Engine Optimization (SEO). In this seminar you will get an understanding of how local SEO works, hear pro tips on using links, citations, reviews and learn how to configure your website for local SEO best practices, while seeing real industry examples. Speakers: Ken Widger and Josh Astete, MicroD


Speakers: Ken Widger, Josh Astete

11:30am - 1pm, October 13

HFA Buyer Lunch

Social

Home Furnishings Association-HFA, Plaza Suites, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Take a break from all your shopping and join us for lunch at market. All buyers welcome.


1pm - 2pm, October 13

How Style Discovery is Transforming the Face of Retail

Educational

Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

The retail industry has come a long way in “personalizing” the shopper experience, but what more can we do to put the customer at the heart of their own shopping experience? We will discuss the quickly evolving expectation of consumers and how innovations in AI are providing ways to better service them at scale. We will also discuss Style Discover Experience (SDX), which is a new, fun way to shop. SDX technology considers sku-level data, which is empowering and inspiring shoppers to discover their own unique style across the retailer’s broad catalog and makes it easy for them to take the next step to purchase. Speaker: Laura Khoury, CEO, Shoptelligence


Speakers: Laura Khoury

2:30pm - 3:30pm, October 13

YouTube: How to Use Video to Drive Customer Traffic

Educational

Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Do you have any idea how many YouTube videos are watched every second? Over 74,000. Learn how to get started with digital video advertising, turning viewers of all ages into new customers who will discover and choose your store when they’re ready to buy. You will see real examples of videos being run on YouTube that are transforming the path to purchase to generate product and store awareness online. Learn new strategies to use video and rich media placements to attract high-intent customers, drive sales and how to leverage YouTube to “feed the Funnel”. Speaker: Gary Galloway, Netsertive


Speakers: Gary Galloway

4pm - 5pm, October 13

Merchandising Your Store to Maximize Profits

Educational

Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Discover the tools and techniques to improve your in-store merchandising that will result in greater profits for your bottom line. We will learn how to create destinations to pull customers through your store, what kind of merchandise is impulse driven and where should they be located, how merchandising has changed since the internet, how to make your staff more accessible to customers and how to create pleasant sensory experiences. Speaker: Martin Roberts, Martin Roberts Design


Speakers: Martin Roberts

4pm - 6pm, October 13

HFA - Happy Hour

Social

Home Furnishings Association-HFA, Plaza Suites, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

After a long day of shopping stop by HFA's Retailer Resource Center for our Happy Hour with beer, wine, and light refreshments.


7:30am - 4:30pm, October 14

HFA Best Barista Bar

Social

Home Furnishings Association-HFA, Plaza Suites, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Everyone is talking and this is one place you need to be - HFA's Retailer Resource Center - Best Barista at Market. Custom handmade coffee drinks that are out of this world. All buyers welcome!


7:30am - 9am, October 14

HFA Buyer Breakfast

Social

Home Furnishings Association-HFA, Plaza Suites, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Jump start your day with a warm breakfast at HFA's Retailer Resource Center - All buyers welcome.


9am - 10am, October 14

Keeping up with the Industry and Consumer Trends: An Overview

Educational

Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Mr. Epperson will address the important trends within our industry, economic and demographic factors of importance, and other current issues that are important for home furnishings retailers. Speaker: Jerry Epperson, Mann, Armistead & Epperson


Speakers: Jerry Epperson

10:30am - 11:30am, October 14

How Media Influences Today’s Home Furnishings Consumers

Educational

Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Today’s media landscape is rapidly changing. The home furnishing consumer of today are changing as well. Who are they? How do they consume, engage with, and respond to advertising messages? This session will look at data that illustrates how the relationship between media and shopper has evolved and what components influences purchases today. Speaker: Chip West, Valassis


Speakers: Chip West

11:30am - 1pm, October 14

HFA Buyer Lunch

Social

Home Furnishings Association-HFA, Plaza Suites, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Take a break from all your shopping and join us for lunch at market. All buyers welcome.


11:30am - 1pm, October 14

HFA's Next Generation Now Lunch With Leaders

Educational

Home Furnishings Association-HFA, Plaza Suites, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

What would you ask an industry leader? Big-name industry leaders are opening their busy schedules for lunch mentoring sessions with next-generation home furnishings professionals. This exclusive opportunity provides you with quality face time with top industry executives who can offer invaluable advice, give feedback on your ideas, and become mentors in your career. Build partnerships faster than your predecessors did! Limited availability. Reserve your spot today! Go to myhfa.org/ngn-events.


RSVP Required

1pm - 2pm, October 14

The Myth of Be Backs

Educational

Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Find the truth about “Be Backs” and how it affects your business. What is the accurate number of guests that actually return to your store. Phil will examine and refute the “myth of Be Backs.” He will explain why sales people develop the debilitation expectation and discuss the procedures and behaviors that your staff needs to persuade those “Be Backs” to buy today. Speaker: Phil Gutsell, GutSELL & Associates


Speakers: Phil Gutsell

2:30pm - 3:30pm, October 14

Conquering Delegation-Phobia

Educational

Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

As a business analyst and consultant over the last 20 years, Joe has observed hundreds of independent retailer owners and managers that are unwilling or unable to hold their people accountable. Small businesses can only grow by delegating responsibilities the way successful larger businesses do. In this session, you will discover how to develop and respect proper lines of communication, how to overcome your fear of holding people accountable, what job descriptions should look like and why they are extremely valuable, how to positively communicate employee performance and coach improvement, and how to make a great workplace environment for you, your team, and your customers. Speaker: Joe Milevsky, JRM Sales & Management, Inc


Speakers: Joe Milevsky

3pm - 4:30pm, October 14

KEYNOTE SERIES - The Future of Retail Via the Customer Experience with Doug Stephens, The Retail Prophet

Educational

High Point Theatre (located in the Transportation Terminal)

Neighborhood: Commerce Concourse

Shuttle Stop: 3 (Green Line)

Brands struggle to meet & exceed the expectations of today’s sophisticated customer. Although it’s widely recognized brands should be focused on the customer experience, there are misconceptions about what “customer experience” really means. Join author & internationally renowned consumer futurist, Doug Stephens, The Retail Prophet, for a tour of the future where every aspect of the retail experience as we know it will be radically transformed. Stephens will present what constitutes a truly remarkable customer experience & how retailers can create 1-to-1 intelligent journeys to deliver connected shopping experiences, whether online or in store, to secure their place in the hearts & minds of tomorrow’s consumer. Book signing to follow.


Speakers: Doug Stephens

4pm - 5pm, October 14

Management Style Trends that Work

Educational

Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Your furniture team is now made up of many generations. This session will show you tried and true practices and systems that will show you how to effectively communicate with employees in multiple generations. These new techniques will help you develop and inspire your team to maximize their potential and help you achieve your goals as a manager. Speaker: John Egger, Profitability Consulting Group


Speakers: John Egger

4pm - 6pm, October 14

HFA - Happy Hour

Social

Home Furnishings Association-HFA, Plaza Suites, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

After a long day of shopping stop by HFA's Retailer Resource Center for our Happy Hour with beer, wine, and light refreshments.


7:30am - 9am, October 15

HFA Buyer Breakfast

Social

Home Furnishings Association-HFA, Plaza Suites, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Jump start your day with a warm breakfast at HFA's Retailer Resource Center - All buyers welcome.


7:30am - 4:30pm, October 15

HFA Best Barista Bar

Social

Home Furnishings Association-HFA, Plaza Suites, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Everyone is talking and this is one place you need to be - HFA's Retailer Resource Center - Best Barista at Market. Custom handmade coffee drinks that are out of this world. All buyers welcome!


9am - 10am, October 15

Looking Ahead: Color and Design Trends for 2020

Educational

Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

There’s no question that trends shape the home fashions landscape. But which trends have what it takes to influence color and design into 2020? Michelle Lamb, Editorial Director for The Trend Curve, reveals the palettes, patterns, materials and styles that consumers will crave in the two years ahead Speaker: Michelle Lamb, The Trend Curve / Marketing Directions, Inc.


Speakers: Michelle Lamb

10:30am - 11:30am, October 15

New Ways to Use the Color Wheel

Educational

Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

If you wiggle with your color selections, your clients won’t buy a thing. The Color Doctor will give you over 25,000 no mistake Dewey color combinations to use with confidence. The Color Doctor will show you how to use the color wheel in new and exciting ways. Discover when to use the 7 different color schemes, plus, the introduction of Achromatic shades in each of the color schemes and Color Language- the meaning of each color. Speaker: Margi Kyle, The Designing Doctor / The Color Doctor


Speakers: Margi Kyle

11:30am - 1pm, October 15

HFA Buyer Lunch

Social

Home Furnishings Association-HFA, Plaza Suites, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Take a break from all your shopping and join us for lunch at market. All buyers welcome.


1pm - 2pm, October 15

Sell Yourself! Get Them to Buy from YOU

Educational

Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Why is it that so many design professionals and furniture retailers work so hard, yet so few earn top dollar? That’s because most don’t know how to make their most important sale: The Personal Sale. In this session, you will discover how to present yourself with polish and pizzazz, communicate with confidence, and dramatically differentiate yourself. You’ll learn how to pinpoint and promote your million-dollar personal selling word, make an instant impact and make yourself memorable, how to use self-promotion to take your business to the next level and beyond. You’ll walk away with what you need to know to “Wow” anyone, any time, and stand out as a uniquely-qualified, one-of-a-kind leader in your field. Fred Burns, Business By Design, In


Speakers: Fred Burns

2:30pm - 3:30pm, October 15

Making technology part of your retail strategy roadmap. The Store of the Future - Today

Educational

Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)


Speakers: Jesse Akre

4pm - 5pm, October 15

Engaging the Connected Customer

Educational

Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

The customer path to purchase continues to evolve. With the help of technology, retailers can manage the nonlinear customer journey and track key customer data points in a centralized solution. Retailers that understand consumer preferences and build relationships with their customers drive brand loyalty and increase retention. Providing great customer service supported with technology is essential for retailers to keep up with trends. In this presentation, we will cover how creating a unified method of communicating with customers in-store and online via customer profiles, history, and shopping carts will help your company engage with the connected consumers. Speaker: Lindsey Ciccone, STORIS


Speakers: Lindsey Ciccone

4pm - 6pm, October 15

HFA - Happy Hour

Social

Home Furnishings Association-HFA, Plaza Suites, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

After a long day of shopping stop by HFA's Retailer Resource Center for our Happy Hour with beer, wine, and light refreshments.


7:30am - 9am, October 16

HFA Buyer Breakfast

Social

Home Furnishings Association-HFA, Plaza Suites, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Jump start your day with a warm breakfast at HFA's Retailer Resource Center - All buyers welcome.


7:30am - 4:30pm, October 16

HFA Best Barista Bar

Social

Home Furnishings Association-HFA, Plaza Suites, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Everyone is talking and this is one place you need to be - HFA's Retailer Resource Center - Best Barista at Market. Custom handmade coffee drinks that are out of this world. All buyers welcome!


9am - 10am, October 16

Chasing the Green in Warehousing and Distribution Operations

Educational

Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Speaker: Bill Lindler, Jr., United Steel Storage, Inc. Concepts and opportunities to achieve both sustainability and profitability. Furniture retailers are all discussing market pressures from on-line retailers, it seems like everyone is talking about Amazon and Wayfair. One of the best ways to compete is to have an excellent warehouse and distribution operation that provides a superior customer experience. Amazingly, it’s possible to achieve operational excellence, improve profitability, and support sustainability all the same time. This session will explore emerging trends and proven solutions to help you “go green” and get “the green” from your warehouse operations.


Speakers: Bill Lindler, Jr.

10:30am - 11:30am, October 16

Measurements and Motivation for your Warehouse

Educational

Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Speaker: John McClosky, Profitability Consulting Group You know the old adage, “You can’t manage what you can’t measure”. What Peter Drucker was saying, you can’t know whether you are successful unless success is defined and tracked. In this seminar, you will learn what standard measurements you should be keeping to maximize productivity and profitability in your back end. Along with the measurements, you will learn techniques to motivate your team to increase these measurements by creating bonus and reward programs based on these goals.


Speakers: John McClosky

11:30am - 1pm, October 16

HFA Buyer Lunch

Social

Home Furnishings Association-HFA, Plaza Suites, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Take a break from all your shopping and join us for lunch at market. All buyers welcome.


4pm - 6pm, October 16

HFA - Happy Hour

Social

Home Furnishings Association-HFA, Plaza Suites, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

After a long day of shopping stop by HFA's Retailer Resource Center for our Happy Hour with beer, wine, and light refreshments.