Diversity Advocacy Alliance
Aligned for Change at High Point Market and Beyond
The Diversity Advocacy Alliance (DAA) is dedicated to advancing, improving, and supporting diversity by cultivating a welcoming environment and expanding the representation of the BIPOC community within the home furnishings industry and its leadership. In partnership with the High Point Market Authority, we intend to amplify these voices, implement equitable practices and policies, and demonstrate authentic representation within our community.
A Letter from our Chair
Dear Friends and Colleagues,
I extend to you a warm and enthusiastic welcome to the Diversity Advocacy Alliance. At the heart of our community lies a powerful commitment: to advance, improve, and support diversity by cultivating a welcoming environment and expanding the representation of the BIPOC community within the home furnishings industry and its leadership.
In collaboration with the High Point Market Authority (HPMA), we are dedicated to amplifying underrepresented voices, fostering equitable practices and policies, and embodying authentic representation across our industry. These efforts are critical as we foster a community and marketplace that celebrates inclusion in all its forms.
DAA Awards
During Fall Market 2026, the DAA will present awards to stakeholders within the home furnishings industry who exemplify characteristics that demonstrate a commitment to Diversity, Equity, and Inclusion. Read on to learn about the different awards, and click here to submit a nomination:
Nominations will be accepted until July 8, 2026. Self nominations are allowed.
Open Arms Award
This prestigious award celebrates and recognizes an exhibitor/showroom that sets the gold standard for inclusivity and warm hospitality towards all visitors, irrespective of their race, gender, or orientation. It goes beyond merely accommodating different buyer pass types (retailers vs. designers) and instead focuses on embracing diversity through employment, diversifying marketing materials, extending a warm welcome to all Market attendees with legitimate business intentions, and fostering a sense of belonging for all individuals who enter the showroom.
Mentorship Award
This esteemed award honors individuals who actively contribute to the industry by sharing their knowledge and experience to foster the growth of the existing and next generation of professionals. The recipient of this award not only recognizes the importance of representation but also demonstrates dedication and leadership in their mentorship endeavors. They have a proven track record of providing guidance, support, and mentorship to fellow and emerging designers and colleagues from underrepresented backgrounds.
Social Responsibility Award
Celebrating individuals or companies that act as activists for positive societal change, the Social Responsibility Award champions inclusivity beyond High Point Market season. This award recognizes those who actively embrace and promote diversity, empowering designers from diverse backgrounds and acknowledging the significant role that diversity plays in driving innovation, creativity, and unique perspectives within the industry. The award also acknowledges showrooms and other entities that demonstrate a commitment to being good neighbors by giving their time, talent, or resources for the benefit of the BIPOC community within the industry at large.
DAA Videos
Enjoy this video compilation from past DAA projects and our Portraits of Success video series.
Aligned for Change at
High Point Market and Beyond
Explore how the Diversity Advocacy Alliance (DAA) is championing inclusion and change — not only during the bustling weeks of High Point Market, but far beyond.
Insider Acess Experience
Great design empowers designers and communities—both on a local and global scale.
Meet DuVäl Reynolds
Discovering Identity Through DesignTaking the time to shape your identity, both personally and professionally, will help you achieve your full potential. Tune in as trailblazing interior designer DuVäl Reynolds talks about how his personal journey equipped him to build (and sustain) his self-made business.
Lean in to who you are.”
Alliance Members
Ben Johnston*
Benjamin Johnston Design
Chair
Victoria Sanchez
Victoria at Home
Vice Chair
Christi Barbour*
Barbour Spangle Design
Michael Bauer
Feizy Rugs
O. Stephanie Beverly
Twelve15 Design Studio
Patti Carpenter
carpenter + company/
Trendscope
Rhonnika J. Clifton
R J Clifton Designs
Marie Cloud
Indigo Pruitt Design Studio
Rhobin DelaCruz
Rhobin DelaCruz Designs
Tanya S. Lewis
Austin Gray Design Group
Sydney Wells Martin
Sherrill Furniture
Don Ricardo Massenburg
DESiGN iNKREDiBLE
DuVäl Reynolds
DuVäl Design
*HPMA Board Member
Past Award Winners
Each Fall Market, DAA is privileged to honor well-deserving members of our industry
with our signature awards program. Nominations open each summer.
Open Arms Award
Varaluz /
Varaluz Casa
Verellen
Mentorship Award
Monique Nicole
Rhonnika Clifton
Social Responsibility Award
The Design Besties
