Suites at Market Square

Your Design Book Deal: Get Published & Grow Your Brand

Educational ANDMORE Seminar Room, SAMS T-1022 Neighborhood: Market Square and Elm Shuttle Stop: 14 (Red/Green Line)

This session unveils the insider strategies to transform your design expertise into a published book that not only elevates your brand but also expands your influence—no massive social media following required. Discover how to craft a compelling pitch that grabs publishers’ attention, attracts the right opportunities, and positions your book as a powerful marketing tool to grow your interior design business and your brand simultaneously. Led by John McClain, ASID Associate, acclaimed author of The Designer Within: A Professional Guide to a Well-Styled Home, this session equips you with the tools, insights, and confidence to take the first step toward becoming a published author and industry expert.

Speakers: John McClain

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Photography: Making Your Greatest Asset Impactful

Educational ANDMORE Seminar Room, SAMS T-1022 Neighborhood: Market Square and Elm Shuttle Stop: 14 (Red/Green Line)

Photography is currency. It can either be high in value and yield meaningful growth or worth nothing and keep your business stagnant. You know how to create inspiring rooms. Now, learn how to create inspiring images. Join Traditional Home Style and Design Editor Krissa Rossbund as she leads a discussion with luxury interior photographer Venjhamin Rayes and designer Kim Scodro, who talk about the hallmarks of successful photography. They will highlight how to achieve the coveted “lifestyle” look and the expectations of a photographer. This panel will also define what “styling” means for the purpose of getting published, its necessity, and why it’s an investment worth making.

Speakers: Krissa Rossbund, Venjhamin Rayes, Kim Scodro

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Data-Driven Design: How to Stop Guessing and Start Profiting

Educational ANDMORE Seminar Room, SAMS T-1022 Neighborhood: Market Square and Elm Shuttle Stop: 14 (Red/Green Line)

Join us for “Data-Driven Design: How to Stop Guessing and Start Profiting,” a powerhouse panel featuring Abiola Amusen, Marc Molinsky, and Doug Weinstein—three experts at the intersection of design, technology, and business strategy. Together, they’ll explore how data isn’t just numbers—it’s a roadmap to better design choices, stronger client satisfaction, and a more profitable business. Whether you’re looking to refine your procurement process, integrate the latest smart home innovations, or simply work smarter (not harder), this discussion will be packed with insights you can implement right away.

Speakers: Abiola Amusen, Marc Molinsky, Doug Weinstein

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Sherwin-Williams Colormix Forecast 2025 - CAPSULES

Educational ANDMORE Seminar Room, SAMS T-1022 Neighborhood: Market Square and Elm Shuttle Stop: 14 (Red/Green Line)

The Sherwin-Williams Colormix Forecast 2025, CAPSULES, will take the participant on a directional color journey showcasing stimulating imagery, evidence-based findings, and a focus on Health, Safety, and Wellness requirements that are found throughout the main design drivers and color, material, and finish directions for 2025. We will explore the macro trends influencing future color directions that include global, technological, historical, psychological, and sustainability factors that have insight into the four-color trend stories for 2025.

Speakers: Clint Craven

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Beyond the Headboard: Leveraging Top-of-Bed for Bottom-Line Growth

Educational ANDMORE Seminar Room, SAMS T-1022 Neighborhood: Market Square and Elm Shuttle Stop: 14 (Red/Green Line)

Join us to discover how top-of-bed products can transform your store's profitability and customer experience. Profit Boosters: How integrating top-of-bed not only increases average order value but also enhances furniture and mattress sales through strategic pairing and styling. Visual Merchandising Magic: The art of creating compelling top-of-bed displays, including live bed-dressing demonstrations to boost customer engagement and drive sales. Market Shift Opportunity: How recent closures of major home goods retailers have created a prime opportunity for furniture and mattress stores to become the go-to destination for bedding. Success Stories: Examples of furniture and mattress stores that have successfully integrated bedding lines.

Speakers: Scottie Collins, Melissa Walz, Elizabeth Orth-He

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Designing for Joy: Exploring Bold Trends and Wellness in Residential Interiors

Educational Suites at Market Square, Suites At Market Square Neighborhood: Market Square and Elm Shuttle Stop: 14 (Red/Green Line)

Although demand is expected to vary in the residential markets by region, given various challenges, many clients seem to be focused on finding joy and looking for inspiration in design. Designers are responding, offering designs that use bold colors and playful shapes to reduce stress and enhance mental health. Join us for a discussion about the latest trends impacting interior design. Hear from Dr. Dawn Haynie and leading designers, including Sharon Sherman and Tony Purvis, as they discuss the impact of these current trends in residential design, such as the focus on mixing styles and exploring cultural narratives for more meaningful living, the importance of health and wellness, the continued desire for customization and personalization.

Speakers: Dr. Dawn Haynie, Sharon Sherman, Tony Purvis

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What Kind of Designer Do You Want to Be?

Educational ANDMORE Seminar Room, SAMS T-1022 Neighborhood: Market Square and Elm Shuttle Stop: 14 (Red/Green Line)

In an aesthetically beautiful world of big projects, small projects, commercial projects, shopping assignments, showhouses, philanthropic ventures, book deals, licensing partnerships, publishing, speaking engagements, social media, and so much more, there is so much to consider as an interior designer. However, not all design businesses look alike, nor do they have the same goals. Join Traditional Home Design & Style Editor Krissa Rossbund as she leads a hardy business discussion with publicists and brand managers Christine Phillips, Kayla Wall, and Amy Flurry about the various levels of design and the requirements necessary to achieve them.

Speakers: Krissa Rossbund, Amy Flurry, Kayla Wall, Christine Phillips

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That Costs What!? Why?? Understanding and Communicating the Value of Home Furnishings

Educational ANDMORE Seminar Room, SAMS T-1022 Neighborhood: Market Square and Elm Shuttle Stop: 14 (Red/Green Line)

You’re presenting three pieces of furniture to your client. They might be sofas, dining tables, or chandeliers. Piece B costs twice as much as A, and C is twice as much as B. Looking at them, you can see some differences, but is piece C really worth 4 times as much as A? The answer is not obvious; it’s often buried deep within the things you cannot see. In this panel discussion, leaders of three major furniture brands that build to three different value propositions and sell at three different price levels join two professional furniture designers and a residential interior designer to fill you in on how to uncover the value of a piece of furniture–and then communicate that value to your client.

Speakers: Alex Shuford, Maurishka Pinedo, Sean O’Connor, Dudley Moore, Taylor West, Kate McGee, Cindy Hodnett, David Blair, Jane Dagmi

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The Top Legal Mistakes Designers Make—Revealed at High Point’s Must-See Panel

Educational ANDMORE Seminar Room, SAMS T-1022 Neighborhood: Market Square and Elm Shuttle Stop: 14 (Red/Green Line)

Don’t let legal missteps cost you time, money, or your reputation—join us for “The Top Legal Mistakes Designers Make,” a must-see panel at High Point Market. Featuring Nile Johnson, an award-winning luxury designer known for his tailored, high-end interiors; Meredith Huck, founder of House of Huck, specializing in effortlessly sophisticated spaces; and Wendy Estela, a top attorney who helps designers protect their businesses, this conversation will be packed with real-world insights and practical advice. From contracts gone wrong to client disputes and intellectual property nightmares, they’ll reveal the most common legal mistakes designers make—and how to avoid them.

Speakers: Meredith Huck, Nile Johnson, Wendy Estela

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Redefining Spaces with Meaning and Joy

Educational ANDMORE Seminar Room, SAMS T-1022 Neighborhood: Market Square and Elm Shuttle Stop: 14 (Red/Green Line)

This season, design embraces a harmonious blend of thoughtful craftsmanship and bold creativity. Homes transform into personal sanctuaries, where curated details emphasize warmth, longevity, and emotional connection. Vibrant colors, playful forms, and tactile textures reawaken a sense of wonder while timeless materials and heritage-inspired aesthetics ground us in familiarity. Seamless technology and sensory-focused design create immersive, restorative spaces that prioritize sustainability, individuality, and intentional living. Join our VP/Creative Director, Michael Fisher, as he explores trends shaping the future of home design for the fall season. Don’t miss this insightful look at what’s next for interiors!

Speakers: Michael Fisher

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DIY PR for Designers: Get Noticed, Get Featured, Get Clients

Educational ANDMORE Seminar Room, SAMS T-1022 Neighborhood: Market Square and Elm Shuttle Stop: 14 (Red/Green Line)

Join us for a panel discussion where top industry insiders will break down exactly how to get your work in front of editors, attract dream clients, and build buzz—all without a massive budget. PR expert Jocelyn Hutt, founder of IFYKY, a boutique agency working with top design brands, will share the strategies that get designers published. Jennifer Smiga, creator of a game-changing PR app, will reveal how to pitch the right stories at the right time. Jackie Paulson, founder of an innovative new platform connecting designers with clients, will discuss how tech is reshaping marketing in the industry. Nile Johnson, a designer with a bold point of view, will share how he’s leveraged PR to elevate his brand.

Speakers: Jocelyn Hutt, Nile Johnson, Jennifer Smiga, Jackie Paulson

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Looking to Rewire or Retire: Insights into Designing a Succession Plan for your Firm

Educational ANDMORE Seminar Room, SAMS T-1022 Neighborhood: Market Square and Elm Shuttle Stop: 14 (Red/Green Line)

Many designers in the interior design profession are approaching retirement. As owners look toward cutting back their workload, many seek to secure their legacy by transferring responsibility and ownership to secure continuity for staff and clients. Succession planning can support an owner in finding, developing, and promoting their best opportunities—whether that be to promote their best people or realize a competitive advantage through a merger. Join us for an informative discussion as we explore insights in the recently released ASID Designing a Succession Plan: Insights for Firm Owners.

Speakers: Dr. Dawn Haynie, Christi Spangle, Gail Doby

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Wellness Design In The Home

Educational ANDMORE Seminar Room, SAMS T-1022 Neighborhood: Market Square and Elm Shuttle Stop: 14 (Red/Green Line)

As designers, you play a vital role in helping your clients transform underutilized spaces and incorporate colors and materials that help them “live well” in their homes. This course will explore the dynamics impacting residential design in the COVID era, identify the role that paint technologies can play in helping promote indoor air quality, review how intrinsic color is in the well-being discussion, and identify design elements that harness the power of nature to promote physical and emotional well-being.

Speakers: Danielle Stallings

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