200 N. Hamilton St. - 100, Floor 1 Shuttle Stop: 18 (Red Line) Neighborhood: Hamilton Wrenn Corporate Phone: 828.758.5571

www.fairfieldchair.com

Fairfield Chair Co.

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AMERICAN-MADE & FAMILY-OWNED FOR 103 YEARS Since 1921, we’ve been experts in bench made upholstery. Each piece is handcrafted in the shadows of the Blue Ridge mountains in Lenoir, NC. Today, we offer upholstery and casegoods for the whole home. Our thoughtful collection spans from living to dining to bedroom, modern to classic & in stock to custom. In addition to serving America’s top retail, e-commerce, and to-the-trade clients, we are a leading resource for all categories of upholstery and casegoods within the commercial segment. We are experts in the senior living category and excel within contract, hospitality, country clubs, public spaces and education sectors. To learn more and experience our collection, please visit fairfieldchair.com.

2pm - 3pm, April 26

The Ins and Outs of Licensing

Educational Fairfield Chair Co., 200 N. Hamilton St., Floor 1 Neighborhood: Hamilton Wrenn North Shuttle Stop: 18 (Red Line)

Licensing agreements can be a powerful way for designers to expand their brand and generate new revenue streams, but understanding how to secure and structure these deals is essential. In this discussion, led by LuAnn Nigara, industry experts Cheryl Luckett, Stacy Garcia, and Thom Filicia will break down the key elements of a successful licensing partnership—from selecting the right partners to navigating the financial realities of royalties and profitability. Whether you are exploring licensing for the first time or refining your approach, this panel will equip you with the knowledge and strategies to make informed decisions and build successful partnerships.

Speakers: LuAnn Nigara, Thom Filicia, Stacy Garcia, Cheryl Luckett


3pm - 4pm, April 27

Turning Clients into Advocates: How to build long-term loyalty and referrals

Educational Fairfield Chair Co., 200 N. Hamilton St., Floor 1 Neighborhood: Hamilton Wrenn North Shuttle Stop: 18 (Red Line)

A completed project isn’t the end of a client relationship; it’s the beginning of a lasting connection that can fuel your business for years to come. Led by Stacey Brown Randall, this panel will explore how to cultivate relationships that extend beyond the final install. Join Hill Rondero, Isabel Ladd, and Libby Langdon as they share strategies for staying top of mind after a project ends and encouraging referrals in a way that feels organic. From thoughtful touchpoints to small but meaningful gestures, discover how to turn satisfied clients into lifelong advocates who enthusiastically market your business for you.

Speakers: Stacey Brown Randall, Hill Rondero, Libby Langdon, Isabel Ladd