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The Natural Choice - Wool

The healthy, sustainable fiber for nature, people, and the planet

This article is brought to you by The Campaign for Wool. See them in the Mirth Studio showroom during Spring Market.

“The wonderful thing about wool is that it offers so many solutions to our lives today and it grows naturally,” said His Royal Highness The Prince of Wales. “Sheep grazing peacefully provide us with a renewable, fully sustainable source of fiber without plundering our planet of its finite resources.”

As a long standing and staunch environmentalist, HRH The Prince of Wales could not understand why wool, the perfect natural fiber for sustainability, did not have the profile it deserved. To address this issue, he initiated The Campaign for Wool as a global endeavor to raise awareness among consumers and the design community about the unique, natural, renewable and biodegradable benefits of the fiber.

The best choice for our modern lifestyle

“There is, I believe, a need to understand the performance of wool and why it works so well and therefore is the core of our efforts. By shining the spotlight on wool in fashion, carpets, upholstery, beds, bedding, insulation and much more, we can show how it is the best choice for the modern lifestyle we live today and that our families will live tomorrow. Importantly, we can show how choosing wool allows us to take care of our planet,” HRH The Prince of Wales.

Encouraging collaboration between an international community of wool growers, major fashion designers, retailers, manufacturers, artisans and interior designers, the Campaign has been instrumental in educating consumers about the versatility of wool. Used in myriad applications, from luxurious fine merino knitwear, cloth and flooring to beautiful hard-wearing interior products and fire-retardant insulation for the home, wool offers nearly endless opportunities to enhance people’s lives.

Mirth Studio launches new line of wool carpet and rugs

Recently, Mirth Studio, known for its luxurious, colorfully-patterned hardwood and porcelain flooring, expanded its offering into carpet and rugs that are based on company founder Sally Bennett’s original designs. To create a superior quality, environmentally friendly product, they selected wool as their fiber of choice.

“We provide our customers with the very best. Our products offer unique solutions for the home floor, reflecting great design in gorgeous color. Wool was a natural fit for our new line of carpet and rugs. It meets all of our requirements without exception,” said Bennett.

Choose Wool for Sustainable Luxury
  • A thoroughly natural fiber
  • One sheep produces 9 pounds of wool, which can make up to 11 yards of fabric – enough to cover a large sofa or 15 chairs
  • A rapidly renewable resources, each sheep regrows its 9 pounds of fiber every year
  • Reduces carbon dioxide emissions, as it requires less energy to produce than man made fibers
  • 100% biodegradable
  • Versatile and durable
  • Fire retardant
  • Easy to clean: its unique cellular structure causes spills to sit on the surface rather than sink in
  • Soft to the touch

As the Campaign enters North America, it intends to enlist manufacturers to join its global community and make an impact by raising awareness and educating consumers about this unique, wonderful, and sustainable fiber. Drawing on a tradition of production and use that stretches back for more than 4,000 years, wool today is the fiber for the future we want and need.

To find out how the Campaign for Wool can assist you in creating beautiful, functional, sustainable designs, please visit the Mirth Studio showroom during Spring Market, M-3015 in Market Square.