Make Market Work For Your Business
Sean Low, business coach for Business of Home, on how to get a good return on your Market investment
There is tremendous value in seeing and learning about all that is available at High Point Market – enough to make it an essential destination for shopping and inspiration, one could argue. However, you can’t just let inspiration be all that you bring back from High Point, especially if you’re paying your associates to attend with you. You need to capture that value in a tangible form.
By “tangible form,” I mean concrete deliverables. For example, a written report on the most interesting trends, styles, products; a list of contacts made; or a summary of educational topics presented. To be even more specific, I would suggest that you task yourself and your employees to come home with at least two viable opportunities that can be put into place in your design business, and will reap a return, financial or otherwise, in the next six months to a year.