Humanizing the Digital Landscape
Rely on the constants of human nature to create meaningful relationships with technology
“Social media puts word of mouth on digital steroids, changing your biggest driver of success to world of mouth,” said globally recognized speaker and best-selling author Erik Qualman, in his Keynote Series address. Emphasizing the importance of thinking long term when building your online presence, he said, “Your digital footprint will define your brand – and personal image – forever.”
“What you say about yourself – and what others say about you – impact your integrity and reputation,” said Qualman. “To optimize your digital presence, listen, interact, and react before trying to sell. Provide value to the end-user, make your online and offline presences consistent, and post if forward.”
While he stressed the power of social media in facilitating interactions with employees, customers, and clients, Qualman noted, “It can deepen relationships when time and distance are an issue, but it can’t replace the influence of a face-to-face encounter.”
So, how do digital leaders use technology to create meaningful connections? Qualman shared an approach he calls STAMP, for Simple, True, Action, Map, People.