How To Hone Your Competitive Edge
Marketing gunslinger Steve Miller shares his top 10 tips to being uncopyable
Competition is fierce. That’s one thing all companies today can agree on. Unfortunately, in a race to outpace rivals, too many companies are stuck in a hamster wheel-approach to become better than their competition. But here’s the reality: That’s a never-ending race that nobody wins.
You don’t want to be better. Better can always be one-upped, and better just isn’t good enough if you truly want to gain a competitive advantage. So what’s the answer? You must become Uncopyable.