Seek A Better Reality
New Augmented Reality technology helps build home furnishings sales
The Coronavirus pandemic has tested, and continues to test, every facet of our infrastructure. Innovation is required for life to go on and people are finding new ways to do everything. Augmented Reality (AR) has seen an increase in adoption and is expected to become even more a part of our everyday lives. Seek, a leader in AR for retailers, will demonstrate its benefits at Fall Market.
When it comes to retail, AR technology is helping consumers buy the right product the first time without ever having to leave their house. Even with partial reopenings, people are reconsidering the necessity of going out and are increasingly turning to online shopping. As a result, e-commerce penetration as a percent of retail spend has grown from 11% in 2019 to 15% in 2020.