Big Plans To Bear Fruit This Fall

Crystorama and Sunpan expect to generate lots of excitement at Fall Market

Spring 2020 was supposed to be a landmark Market for Sunpan and Crystorama. Sunpan was set to launch new lines of rugs and genuine leather seating. Crystorama planned to open a new showroom, launch new product collections, and celebrate their High Point debut with an event-filled itinerary. Like everyone else, they changed those plans – and are now ready to make Fall Market fantastic.

Sunpan’s Digital Communications Manager Simone Lai told us, “April Market was the first event where our team would have unveiled our new rug category. These rugs are designed with incredible craftsmanship. Local artisans craft them in India, using a variety of techniques such as hand-knotting and hand-tufting. This handcrafting makes each piece unique.

Made of high quality materials like cotton, wool, and cowhide, they’re durable and beautiful. This combination of high quality materials and handmade elements, plus competitive pricing makes this collection quite special for design partners.”

Sunpan

“With no April Market, we rolled it out with a variety of digital methods including email campaigns, personal presentations from dedicated sales reps, our website, and social media platforms,” she said. From what they have seen, this digital introduction has only served to build anticipation for the full, in-person rollout of the new rugs in October.

Ryan Ranzino, Crystorama’s VP of Sales, echoed the importance of creating robust online assets to support their showrooms. “We’d already started investing in more/improved ways to tell our story digitally and to help our reps and resellers tell it digitally as well. We’ve added 2000 new images to our catalog and have been conducting product knowledge training via Zoom since the shutdown.”

Both brands agree that the shutdowns are just a temporary setback and the showroom experience will remain as relevant as ever. In fact, Sunpan is full-speed ahead on an expansion project that will double their showroom’s footprint from 20,000 sq ft to 40,000 sq ft. “The customer experience is our top priority. Our goal is always to inspire and engage customers with a beautiful showroom filled with beautiful products,” Sundeep Bagga, President & CEO of Sunpan said. “We’re excited to express how our brand and product offering continues to evolve at a key event like High Point Market.”

Sunpan

Sunpan

And Crystorama’s outlook after choosing Spring 2020 for their big return to High Point? “We are very optimistic about High Point Market overall. Our investment with them is not just about 2020 – we’re always thinking at least 5 years out,” says Ranzino. “In fact, as activity picks back up, we’re seeing evidence that the shutdown is pushing even bigger demand that will explode in the fall!”

Crystorama

Crystorama

Crystorama

Visit Sunpan and Crystorama exhibitor profiles to keep up with their Fall Market plans as they develop. To set your full showroom schedule, use the robust filter options in our Exhibitor Search section to find exhibitors by style, category, price point, and many other options. And don’t forget to make appointments with the companies you want to see!