“With no April Market, we rolled it out with a variety of digital methods including email campaigns, personal presentations from dedicated sales reps, our website, and social media platforms,” she said. From what they have seen, this digital introduction has only served to build anticipation for the full, in-person rollout of the new rugs in October.
Ryan Ranzino, Crystorama’s VP of Sales, echoed the importance of creating robust online assets to support their showrooms. “We’d already started investing in more/improved ways to tell our story digitally and to help our reps and resellers tell it digitally as well. We’ve added 2000 new images to our catalog and have been conducting product knowledge training via Zoom since the shutdown.”
Both brands agree that the shutdowns are just a temporary setback and the showroom experience will remain as relevant as ever. In fact, Sunpan is full-speed ahead on an expansion project that will double their showroom’s footprint from 20,000 sq ft to 40,000 sq ft. “The customer experience is our top priority. Our goal is always to inspire and engage customers with a beautiful showroom filled with beautiful products,” Sundeep Bagga, President & CEO of Sunpan said. “We’re excited to express how our brand and product offering continues to evolve at a key event like High Point Market.”