IdeaStreams

The Path to Profitability

Learn from the journeys of these leading designers

Join Keia McSwain (Kimberly and Cameron Interiors) as she engages two leading women in a conversation about the path to profitability within interior design, an ever-changing and evolving landscape. Elaine Griffin (Elaine Griffin Interior Design) and Leah Alexander (Beauty Is Abundant) will share and discuss their experiences and paths to navigating this world. Through each of their unique lenses these powerful women will discuss the trials and tribulations that brought them to being top interior designers in some of the country’s most competitive markets.

(Correction: Please note Leah Alexander's Instagram is @leahdalexander_)

An Interview with Candice Olson

Find out how this design leader developed her successful business – and signature style

With over 25 years of experience in the interior design world, Candice Olson has a wealth of experience in this ever-evolving landscape. With her impressively diverse portfolio, including her own design firm, multiple design-focused TV shows, six best-selling books, and an abundant licensed collection, Candice has established herself as a dynamic design authority. Join Luxe Interiors + Design Executive Editor, Brittany Chevalier McIntyre, as she engages Candice in an authentic and open conversation about her business successes, learning moments, and future plans, as well as how she went about developing and defining her signature style.

Design Beyond The Walls

Making The Most Of Your Indoor/Outdoor Oasis

Having beautiful spaces that serve multiple functions is the client demand dujour. Creating spaces to meet that demand requires more thought than ever. From the kitchen to the patio, the tasting room to the pool lounge, every home is becoming a restaurant, bar, and staycation staple all at once! Join House Beautiful Market Director Carisha Swanson and House Beautiful Next Wave design alumni Linda Hayslett, Stephanie Sabbe, and Jean Liu as they explore ways to maximize the versatility of adjoining indoor/outdoor spaces – just in time for summer.

Purple’s Approach to Reinventing Brand Loyalty

How investing in product innovation and strong leadership can nurture brand loyalty

Purple is the result of over 25 years of innovation and investment in proprietary and patented comfort technologies. Today, Purple ranks #1 in customer satisfaction according to J.D. Power and has successfully expanded its product offerings across 7 comfort solution categories including pillows, seat cushions, and bedding. So how does Purple break through the clutter? In part, due to a strong brand story and marketing that is both educational and relatable. In a crowded marketplace, Purple stands out by regularly resonating with today’s consumer on the go who wants to pursue better sleep. Burke Morley, VP of Brand & Executive Creative Director at Purple, speaks with Mark Schumacher, CEO of the Home Furnishings Association, about the brand’s success in the comfort space, and shares practical tips on how to elevate your business goals.