Ideas. Connections. That’s The Point!

Tap into Trends, Meet the Stars, Pet a Pooch, and Indulge in a World Class Egg Salad Sandwich

“For several years we’ve envisioned creating a space where first-time buyers can relax in the company of advisors who are focused on making their initial Market experience comfortable, efficient, and productive,” said Tammy Nagem, Market Authority COO. “Newcomers were our initial focus, but the scope of special events on The Point’s packed schedule drew crowds of visitors every day it was open.”

“The Point is a collaborative project involving the Market Authority, the City of High Point, Barbour Spangler Design, furniture donors including A.R.T. Furniture, Buzzi Space, Raffel Systems, Southern Furniture and Zuo Modern, and the Parson’s Table,” Nagem said during the ribbon cutting and grand opening featuring special guest Jeff Foxworthy. “We’ve developed a dynamic agenda of happenings that change every hour or so with opportunities to meet celebrities, engage in roundtable discussions, or interact with hands-on ‘activations.’”

“The configuration of the space was challenging,” said Project Manager, Christi Barbour. “It’s shaped like a bowling alley at 20 ft. wide and 80 ft. long. We wanted to fit as many visitors as feasible while accommodating a café, tables for meetings, seating for lounging, and a presentation area. We divided the room into thirds to create different sections, selecting picnic tables, benches, and long sofas to maximize space. We integrated casual textural elements like rope, a canopy, and brick walls. From the reaction, we met our goal of inspiring a sense of soul by mixing a cosmopolitan feel with Southern hospitality to help people feel at home in this community gathering place.”

The Point’s schedule of free events focuses on the hottest fashion trends and breaking business advancements, bringing the highlights of Market to those who visited. Celebrities who dropped in to chat with fans in April included Jeff Foxworthy, Drew and Jonathan Scott, Donny Osmond, and Trisha Yearwood. Trisha popped in unannounced before her Saturday morning keynote presentation and taping of her live Facebook program, T’s Coffee Talk. Nine well-attended roundtable discussions, facilitated by industry leaders, addressed topics like Shopping Antiques, the Business of Design, Social Media, and Sustainability.

“Our innovative activations help industry insiders understand the cultural trends that shape consumer preferences,” said Jaye Anna Mize, Vice President/Creative Director of Home Interiors & Design for Fashion Snoops, the Market’s global trend and forecasting agency. “Visitors enjoyed direct experiences of the advanced technology that is transforming retail.” Spring Market featured augmented reality/virtual reality tours, hands on upholstery painting, and demonstrations of how to upholster and apply stylish trim.

While The Point is focused on exposing visitors to a taste of the best and brightest at Market, it’s also about feeding the spirit and the stomach while reducing stress. Whether it’s the puppy love of the Crypton Pooch Pop-up doggies, the kind smiles of the First United Methodist Church ladies serving the best homemade food in NC at the Parson’s Table café, or a friendly chat with a Market advisor over coffee, getting to The Point has become another don’t-miss High Point tradition.

A full listing of events is available at www.highpointmarket.org/plan-your-trip/the-point.

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