Watch your costs
It’s important to keep your overhead down, but don’t fall into the trap of false economies. Over time, there is a greater opportunity to grow revenues and increase margins than there is to cut costs. Three areas that often get cut when cash flow is tight are advertising, marketing and PR, and education. Advertising, marketing and PR generate leads. Education helps you learn more about how to run a profitable business, and that helps you achieve your financial goals. The key to controlling costs is to spend smart. Favor expenses that can generate a return.
This Market, take a few steps toward saner, more sustainable growth. Join us for “How to Sanely Grow Your Interior Design Business,” Sunday, April 15, 2018, from 8:30am to 11am, at the Universal Furniture To The Trade Learning Center. Free Clarity Coaching sessions are also available Saturday and Sunday, April 14 and 15, 2018, from 1pm to 5pm, in the Steelyard Lounge, also at Universal Furniture. Reserve your seat today.