“I wanted my daughter’s nursery to be a safe place.” Wilson said, “So I began to focus on products that were hypoallergenic and available at competitive price points. I knew there was a strong market because new families are vigilant about the safety of their babies’ environments. When I ask clients if they would raise their baby in a chemical factory, they always respond with an emphatic ‘No!’”
As a consumer educator, Wilson wants to ensure that the information she shares is factual and supported by research. “There’s some greenwashing going on,” she said. “As companies recognize the benefits of promoting sustainability, they may make claims that are confusing, unverifiable, or even false.” As an early member of the Sustainable Furnishings Council (SFC), a coalition of manufacturers, retailers, and designers, Wilson credits the group’s progress in creating awareness and expanding adoption of eco-friendly practices.