Trend Themes: English Rose and Aura

Spring/Summer 2018 styles expected to express individuality and mindful spirituality

English Rose is the idea of eclectic living. This story is about the pure, personal preferences of the autonomous individual. As our world champions diversity from every angle, consumers discover a deeper sense of themselves via technology and travel. In a boom-time for self-expression, we each embrace the freedom to celebrate what makes us uniquely us.

Pushing the boundaries of Era, Medium, and Age, a mix and match mentality is born. Spaces are brought to life with a unique flair of worldly finds and playful colors, artistically curated. The idea of chaotic harmony derives from eccentric yet confident individuals, whose cross-cultural reference and vibrant decor transforms living spaces into unusual displays. Vintage furniture paired with contemporary forms creates quirky friendships in style, as the juxtaposition of old and new brings a whimsical flair to our homes.

Aura draws upon our intrinsic relationship with the Earth, in which shamanism and ancient rituals influence the free spirited mind. We embrace the union of the mind, body, and soul, where spiritual awakening offers a clear sense of purpose. With over consumption at its highest rate, consumers are craving sensory driven products and heightened experiences. Spiritual tourism is leading the trend toward heightened experiences, as people yearn to find a deeper understanding of the connections between cultures and places, rather than just observing from afar.

Aura brings an ethereal element to design, homing in on spirituality. On the journey toward self-discovery and acceptance, individuals are looking to nature for its wisdom. The idea of rejecting a digital world and choosing to focus on mindfulness and meditation has become a ritual. Looking toward flowers and the outdoors for peace and quiet has become essential. With a keen focus on connecting out and in, the physical and the spiritual, interior spaces have developed a whimsical nature.