Design Viewpoints Series

CEU accredited seminars for design professionals
Saturday, April 14 – Monday, April 16

Industry leaders present ideas and techniques to grow your business. Learn how to position your fees to increase your income, use legal contracts to protect your firm, attract new clients, and balance your daily demands. Presented by the High Point Market Authority and the American Society of Interior Designers, seminars are held in the High Point Theatre, at the Transportation Terminal.

Who Is Holding Back Your Fees – You or Your Client?

Saturday, April 14
Noon – 1pm
With Tobi Fairley, ASID, Tobi Fairley Interior Design

Tobi Fairley, ASID, combines her interior design degree, an MBA, and a life coaching certification for her innovative approach to running a design business. Learn Tobi's method of blending the value of your work with your own self-worth to increase your bottom line. You will leave this presentation with the new perspective that selling clients on your ideal design fees is much more about your mindset than their willingness to invest in your services.

Complimentary boxed lunch provided. 0.1 IDCEC-Approved CEU.

Protect Your Firm with Quality Legal Contracts

Sunday, April 15
9:30am – 11am
With Alan M. Siegel, Partner, Levy Sonet & Siegel, LLP

A lawyer whose expertise is interior design contract law, Alan M. Siegel will show you how to develop and use legal contracts to protect you and your business. Alan will provide critical insight from his 40+ year career working with the top designers in the industry. The author of the interior design form contracts for the American Society of Interior Designers (ASID), Alan will focus on key clauses from the new and reformatted 2018 agreements (available for purchase) to help you protect your firm, manage risk, and safeguard compensation.

0.15 IDCEC-Approved CEU.

How to Manage Clients and Cultivate New Business

Sunday, April 15
Noon – 1pm
With Jennifer Quail, Editor-In-Chief, i+D magazine, American Society of Interior Designers (moderator)
John Cialone, ASID, NCIDQ, Partner and Design Director, Tom Stringer Design Partners
Courtney McLeod, Founder and Principal, Right Meets Left Interior Design
Robert Passal, Principal, Robert Passal Interior & Architectural Design

Jennifer Quail

John Cialone

Courtney McLeod

Robert Passal

In the constant pressure of day-to-day client management, firm leaders must balance the cultivation of new business with the effective management of current projects. In this panel discussion, Jennifer Quail, editor-in-chief, i+D magazine, will invite our panel of design leaders including John Cialone, ASID, NCIDQ, Courtney McLeod, and Robert Passal to share their strategies to maintain existing clients and gain new ones. You will walk away from this panel discussion with new ideas to help you successfully and sustainably expand your practice.

Complimentary boxed lunch provided. 0.1 IDCEC-Approved CEU.

Finding a Healthy Balance in Your Daily Demands

Monday, April 16
Noon – 1pm
With Tori Mellott, Senior Design and Market Editor, Traditional Home (moderator)
Alexa Hampton, Owner, Mark Hampton, LLC, Creative Director, The Mine
Tim Schelfe - Managing Partner, Co-owner, and Director of Interior Design, JDavis
Erika Ward, Owner, Erika Ward Interiors
Michelle Workman, Owner, Michelle Workman Interiors

Tori Mellot

Tim Schelfe

Alexa Hampton

Erika Ward

Michelle Workman

Hear from design leaders who are balancing their professional careers with personal responsibilities and a desire to live a healthier and more balanced lifestyle. Our panelists will engage in a thought-provoking discussion on the challenges and rewards of finding synergy among life’s daily demands. Improve your balance and understand what role your colleagues and family play in the process. This all-star panel, moderated by Tori Mellott of Traditional Home, will include Alexa Hampton, Erika Ward and Michelle Workman, all working parents currently managing their own design firms.

Complimentary boxed lunch provided. 0.1 IDCEC-Approved CEU.